Tag: mobile marketing technology

About Mobile AR

AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Key Regions
• Americas
• APAC
• EMEA

Key Vendors
• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Engine Creative
• Metaio
• Snaploader
• Total Immersion
• Qualcomm
• Wikitude
• Zappar

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The tech company has now hired a chief financial officer for the first time in its existence.

The growth of Fiksu, the mobile marketing technology company, is continuing to move forward at an astounding rate, as has been reflected in its latest new hire, which represents the first chief financial officer that the company has ever had.

Fiksu has now announced that its very first CFO will be Ken Goldman, who is experienced in the field.

Goldman was previously the Black Duck Software CFO and has now come to join the executive team from the mobile marketing firm based in downtown Boston, Massachusetts. The new Fiksu CFO is considered to be quite the seasoned technology industry veteran and has been a driving force behind a number of companies that have been successfully acquired and that have been brought through their initial public offerings (IPOs) over the last three decades.

Now, the most recent step in Goldman’s career is in joining with this rapidly growing mobile marketing technology company.

Goldman achieved a great deal of attention from 2006 through 2008 as he constructed the infrastructure and systems that were required to bring Salary.com to its IPO. The success of that effort was so great that the IPO ended up being eight times subscribed and was able to sell notably more shares than had been forecasted.

Beyond Salary.com, Goldman has also been a part of the teams of several other notable brands and businesses, including Student Advantage, Lodestar Corporation, MediaMap, Shoplink.com, and others.

Fiksu’s CEO, Micah Adler released a technology news statement that welcomed Goldman to the company, saying that “We’re thrilled to expand the strength of our executive team by bringing Ken on board.” He also added that the firm has every faith in his “impressive” and “proven track record in driving growth” for businesses in industries that are rapidly evolving.

The mobile marketing company’s announcement also stated that “We’re looking forward to leveraging his experience and expertise to help Fiksu evolve to the next level and realize its full potential.” The firm was founded in 2008 and has been rapidly growing as a result of its main investors of $16.7 million from Qualcomm Ventures and Charles River Ventures.