Tag: mobile marketing technology

Retail mobile marketing from Apple uses geolocation

The technology giant has found a unique way to personalize the in store shopping experience.

Apple has now debuted its Bluetooth based in store retail mobile marketing geolocation technology called iBeacon, which gives companies the opportunity to communicate with shoppers who have entered their shops at exactly the moment that they are most receptive to it.

This in store geolocation technology is starting to work its way into a growing number of stores.

This form of retail mobile marketing makes it possible for users of iPhones who have the App Store app and whose Bluetooth device feature is turned on (in a device running iOS 7) to receive messages from a store that they have entered that will help to enhance their shopping experience. It could alert them regarding a promotion that is available in the store, provide them with the information that they need to upgrade a purchase, or even turn by turn in store directions to whatever product the shopper is seeking.

Although the concept behind this retail mobile marketing technology isn’t new, it does have its own Apple spin.

Retail Mobile MarketingThis version of geofencing gives retailers the ability to use this type of technology with much greater ease. When using iBeacon, it means that they can use effective “micro location” targeting. There are also great possibilities being seen by locations that have nothing to do with retail, such as museums, theme parks, green parks, or large events. The immediate success of the tech could mean that there could be a sharp spike in the use of these methods in a very short period of time.

At the same time, though, Apple isn’t the only player in this sphere. Google also has a keen interest in geolocation. However, until now, much of their attention has been placed on NFC technology, which was predicted to be a massive player but that is not experiencing nearly the explosion that many investors had hoped.

The leader in this style of retail mobile marketing has yet to be seen, but it will depend on the willingness of both retailers and consumers to opt in. There are a number of issues that could come into play, here, including the types of technologies that are most readily available, those most commonly used by consumers, and the willingness of consumers to hand over personal and location data to retailers on yet another level.

Mobile technology trends to expect from 2013

Mobile Technology 2013 TrendsWith a highly successful year nearly complete, predictions for next year’s smartphones are already being made.

This year, mobile technology brought about tremendous new successes ranging from the sale of the devices themselves, to record marketing spending, and record mcommerce sales.

For this reason, it is only natural that brands and companies attempt to forecast what is to come in 2013.

According to the most recent reports from the Consumer Electronics Association (CEA), which is a trade association based in Arlington, Virginia, smartphones will account for approximately $37 billion in sales next year. Dealers will have almost 126 million devices shipped to them in 2013. This will represent an increase of 16 percent over 2012.

Tablets will also become an increasingly important form of mobile technology next year.

For those mobile technology devices, sales are expected to reach beyond 105 million units. This represents a figure that is 54 percent greater than that of 2012. It will also lead to a shipment revenue of nearly $36 billion.

The projections have been based on information such as the following, which can help to form an understanding of in mobile technology for 2013:

• 88 percent of mobile technology users check their email on those devices (especially their phones) each day.
• 85 percent of all American adults have some form of cell phone.
• 56 percent of all American adults who own a cell phone also have internet access.
• 53 percent of the owners of cell phones have a smartphone.

According to forecasts from Forbes, the two areas that will see the largest amount of growth in mobile technology include smart cars and digital health (mhealth). The mhealth marketplace is already seeing a rapid explosion of adoption and popularity including areas such as telemedicine, medical records, apps, fitness monitors, and others. This last year alone, it has experienced a growth of 40 percent.

On the other hand, the mobile technology developments in smart cars include developments such as the Google car, for example. These vehicles will be seen in far more events and prototype and product unveilings over the next twelve months.