Tag: mobile marketing

Instagram will surpass others when it comes to mobile ad revenue

Instagram may overcome both Google and Twitter when it comes to mobile marketing by 2017. According to a new report from eMarketer, the social networking company is expected to generate more than $2.81 billion in global mobile ad revenue by 2017. This is 372% higher than the $595 million that eMarketer had original estimated the company would generate this year. Both Twitter and Google may fall behind Instagram, as the social network finds more success in the mobile marketing space.

Mobile marketing is gaining prominence among retailers and social networks alike

Mobile marketing has become a very important business tool. More consumers are beginning to use their smartphones and other devices to shop for and purchase products, as well as expose themselves to new services that they may be interested in. Mobile ad displays are a powerful way to engage consumers and these ads have found a promising home on social networks, where millions of consumers are exposed to advertisements on a daily basis.

Google and Twitter will fall behind Instagram in mobile ad revenue by 2017

According to eMarketer, Instagram will surpass both Google and Twitter in terms of revenue generated through mobile ad displays. The other two companies currently generate more revenue than Instagram, but that will change by 2017. By that year, Google is estimated to generate $2.38 billion in mobile ad display revenue, whereas Twitter is expected to generate some $2.29 billion. As Instagram becomes more powerful in the mobile marketing space, it will account for a larger share of Facebook’s overall mobile ad revenue.

Action-oriented ads are gaining momentum among businesses that want to engage mobile consumers

The growth of Instagram’s mobile ad revenue may be due to the rising popularity of “action-oriented” advertisements. These ads are designed to encourage specific actions among consumers. In some cases, such ads are accompanied by “buy” buttons, which allow users to make a purchase products that they find on social networking sites. These buy buttons are proving to be an effective tool for retailers when it comes to engaging mobile consumers.

Malicious mobile apps are becoming an increasingly problematic expense for advertisers.

Forensiq, a fraud detection firm, has now announced the results of its recent research, which indicated that mobile security issues produced by malicious apps are generating an additional cost to advertisers that is close to $1 billion every year.

In-app advertising has become a tremendous business, worth an estimated $20 billion in the United States.

This rate is continuing to grow along with the popularity of smartphones. However, of that amount that is being spent on mobile marketing, it is being estimated that about a twentieth of it is actually being wasted. Mobile security issues in the form of fraudulent and malicious apps that can hijack smartphones and convert them into ad-viewing botnets could be costing as much as $1 billion of that $20 billion in advertising money.

There are now many different known forms of these mobile security issues that plague device users and advertisers.

While there are a broad spectrum of different types of mobile fraud, which includes gadget emulation, location spoofing, and mobile user-agent spoofing, in addition to user acquisition scams, Forensiq says that it doesn’t stop there. It claims to have identified a new type of fraud, which it calls “mobile device hijacking.”

What that involves is the use of a malicious app that pretends to act as a human on a device by loading new pages or using various different application functions, each of which cause the device to load advertising. That said, while this may somewhat replicate human behavior, it also loads a much larger number of ads than would be the case with normal usage – up to 20 ads each minute. Often, this occurs in the background while the application in question isn’t being used, so that the owner of the device won’t even see that it is happening.

This mobile security problem is leading to an estimated $1 billion in lost dollars for marketers, but it also causes the device to eat through a user’s battery life and bandwidth. This means that it’s not just advertisers who are paying for this fraud, but the device owners, themselves, will also often face increased costs.