Tag: mobile marketing

Mobile marketing at hotels relies heavily on texts

| August 19, 2015

SMS has now become a form of advertising and promoting upon which this industry is highly dependent.

According to a recent report that was made by mGamingWatch with regards to a data analysis that they conducted on the latest mobile marketing trends from Promotion World, hotels are now depending quite heavily on SMS for their promotions.

The report showed that marketing over text messages is only getting more important with time.

The report indicated that when it comes to mobile marketing from hotels, SMS is a super-hot category that is only getting hotter. Hotels are using texts for a broad spectrum of different types of advertising and promoting in order to communicate with customers throughout their stay or even to attract them in the first place. According to the author of the report, Adam Groff, “Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile.”

Groff also pointed out that Las Vegas was the ideal environment for studying mobile marketing from hotels.

Mobile Marketing - HotelHe explained that “there’s no better place to look at hotel test message marketing than in the hospitality capital of the world: Las Vegas!” Throughout the report on the subject of SMS marketing and other types of mobile advertising, Groff pointed out a number of different examples of the way in which texts were used in order to communicate with hotel guests.

For instance, he showed that the Hard Rock Hotel and Casino used text as a way to promote its loyalty program. SMS was used to send information to guests about discounts at the hotel, merchandise deals, and other types of loyalty offers.

Equally, the MGM Mirage has implemented a tracking system to be able to better understand their guests through the history of their interactions with the hotel and its services. That way, they can ensure that the texts that they send to their guests will be as relevant as possible.

The Planet Hollywood Resort and Casino uses mobile marketing texts to provide rewards to its online subscribers, offering them various types of deals such as casino game play money, or even free stays that they will be able to use.

Mobile advertising revenue rose 64.8 percent last year

| August 18, 2015

The global earnings from smartphone based ads is increasing at a very rapid rate.

A recent report has indicated that the global revenue from mobile advertising, last year, increased by a tremendous 64.8 percent, which is a direct reflection of other trends relating to smartphones.

The region in which the fastest revenue growth was experienced was in North America, at 76.8 percent.

That said, mobile advertising appeared to experience a rapid growth rate worldwide. Other regions all experienced increases in revenues that were more than 50 percent. The form of mobile marketing that saw the highest rate of growth in terms of its revenues was mobile display ads. That category increased its revenues by 88.1 percent, year over year. It managed to surpass mobile search as the dominant category in the smartphone based advertising segment. This data was reported by the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), as well as IAB Europe, and HIS Technology.

The report found that global mobile advertising revenues reached the $31.9 billion mark, last year.

Mobile Advertising IncreaseThat revenue represents an increase of 65 percent. Of that, North America made up 44.9 percent of the revenues.

When looking at the individual categories of mobile ads, mobile search lost its first place status to mobile display, which is now the biggest segment. Mobile display saw a growth rate of more than 88 percent.

According to the senior vice president of IAB, Anna Bager, who is also the general manager for the IAB Mobile Marketing Center and Digital Video Centers of Excellence, “Mobile devices are at the center of consumers’ lives across the globe and these numbers reflect brands’ increasing recognition that this medium holds great power. Now is the time for the industry to coalesce on standards and guidelines to build even more momentum for mobile marketing around the world.”

It is more than clear that mobile advertising is growing at an exceptional rate, as marketers, brands, and businesses alike begin to discover that the time in which this category can be considered a luxury or a novelty has passed. Mobile-geddon has shown that there is no way to continue to deny that advertising over smartphones and tablets has become a vital part of marketing.