Tag: mobile marketing

Real time information about consumer location are playing a larger part in advertising over smartphones.

As smartphones and tablets continue to make their way into a growing number of consumer hands, mobile marketers have been keen to use geolocation data in order to help to better target device owners while they’re on the go.

Mobile marketing is rapidly evolving and incorporating new technologies and techniques.

Although advertising in the mobile sphere is still relatively new, it is growing and changing very quickly. Along with this increase, many marketers are looking into using more sophisticated data in order to improve the effectiveness of their strategies. In this, many campaigns are now including geolocation data to help to ensure that consumers are being provided with relevant offers at the most appropriate times.

This is making geolocation increasingly important to timing and targeting in the mobile marketing environment.

A recent report issued by Econsultancy has revealed that more than a quarter (27 percent) of companies around the world intend to implement some form of marketing strategy that uses geolocation, this year. Another 34 percent intend to make an investment into a mobile advertising strategy.

More data, which was released by a geolocation mobile ad platform, Verve Mobile, looked into more than 2,500 American mobile ad campaigns that were implemented across that platform. What it determined was that the percentage of mobile marketing campaigns that implemented some level of geolocation technology, such as geoware targeting and geofencing, had increased twice over. This brought the 2011 level of 17 percent up to 36 percent last year.

This type of geolocation mobile marketing campaign applies data from a consumer’s real time location in order to be able to provide that individual with specific, relevant, and frequently dynamic ads based on his or her proximity to a certain location such as a retail store. It can also be activated when a user enters a space or checks into a location. It can then monitor that user’s response to the message and enhance future communications for improved relevancy to that individual’s preferences, behaviors, and habits for improved appropriateness and usefulness of advertising.

Funding will help company expand interests in mobile commerce

Getonic, an Israeli startup that develops solutions for small businesses that are interested in selling products through social networks, has announced the completion of its latest round of funding. The company has received $1.3 million in total funding, which it plans to use to expand business globally. Because of the growing interest surrounding mobile marketing and mobile commerce, Getonic expects to see very promising results in 2013 as more businesses seek to engage consumers through social media.g

Social media plays a big role in the evolution of commerce

There are a wide variety of startups that are trying to help companies engage mobile consumers. Many of these companies adopt a very specific focus on mobile commerce services, enabling businesses to facilitate mobile payments in an efficient and comprehensive manner. There are few platforms that take social media into account, despite how important sites like Facebook and Twitter are to consumers today. Getonic has not had a singular focus on the mobile space, but the funding it has received will help it expand its mobile business more aggressively.

Getonic adopts stronger stance on mobile

Getonic offers companies a way to monetize their business through social channels. The company’s social shops, as they are called, act as small virtual stores that sell individual products to consumers on social networking sites. As Getonic begins to focus more on the mobile space, these social stores will become more accommodating of mobile commerce, allowing consumers to make purchases using nothing more than their smart phones or tablets.

Company looks to expand beyond Facebook

Getonic is able to process payments through its use of PayPal. PayPal itself offers mobile commerce services to businesses, allowing them to accept transactions from a mobile device. Since 2010, Getonic has had a strong focus on Facebook, but the company is beginning to expand its focus to other social networks, such as Twitter. Whether such networks will be conducive of mobile commerce has yet to be seen.