Tag: mobile marketing

The strength of the market is becoming clearer for the first time since the company’s IPO.

Though Facebook received a lot of flack from the tech IPO market for damaging both it and social media marketing, this year, it is looking as though that same company may be responsible for breathing new life into the industry.

There are some stock watchers that are indicating that the fortune reversal of Facebook was beneficial.

A growing number are starting to see that the slump that was experienced by Facebook may have rejuvenated tech and revolutionized social media marketing. Many are starting to believe that if the company had simply waited until this year to go public, it would have had a much better outcome.

It looks as though the social media marketing and tech struggles are sliding into the past.

Facebook is now performing quite well and the strength in the tech market is helping to support any form of high profile technology stock. This strength is bringing a new world of opportunity to social media marketing, as well. According to a market researcher company founder, John Fitzgibbon, from IPOScoop, “What happened last year is ancient history,” and that “Facebook was a spectacular pop and flop. Market conditions were bad then.”

The company persisted and Facebook’s leaps forward in social media marketing allowed it to achieve a much healthier financial level that has only been supported by the improvements in the tech sector, said Fitzgibbon. He stated that “This market is stronger than people realize, with some promising IPOs,” and that “Apple’s stock drop is masking the true strength of (the tech-heavy) Nasdaq composite.”

With the successes now being maintained in social media marketing and stock growth, there have been some suggestions that there could be some other strong IPOs within the next year, from among consumer tech players, such as Dropbox, Box, Square, and Twitter. There were two business software companies – Marketo and Tableau Software – that went public on Friday, following this trend. It is believed that they will see better chances than Facebook did, when it went public in last year’s environment.

ZooZ combines mobile payments and advertisements

ZooZ, a mobile payment startup, has some ambitious plans when it comes to mobile commerce. Consumers are becoming more integrated with mobile technology, which has made them prime targets for advertisements online. Because these consumers are showing a strong interest in shopping online using their mobile devices, advertisements designed to engage these consumers through such platforms have been quite successful in the past. ZooZ believes that it can increase click-to-buy conversions associated with mobile advertisements with its new mobile payments system.

In-ad payments could streamline mobile commerce

ZooZ has unveiled its new in-ad mobile payments system. The system is designed to work with visible banner advertisements, which are commonly found in a wide variety of mobile applications. When a consumer clicks on these ads, a ZooZ checkout window opens and prompts the user to enter their financial information. This information is used by ZooZ to processes financial transactions. Once this information has been stored, future purchases can be made with just a tap of the finger.

ZooZ aims for convenience

This new system is a spin on the increasingly common in-app purchases that have been swarming the mobile space. These in-app purchases are meant to encourage consumers to participate in mobile payments in some way. ZooZ believes that advertising and mobile commerce can be combined to create an effective mobile payments system that is both convenient for consumers and lucrative for the companies that rely on such systems.

Company could break new ground in mobile commerce field

ZooZ recently rose more than $2 million in its Series A funding, showing that it has acquired a significant amount of support from investors interested in mobile payments. The company has been working to break new ground in mobile commerce by offering innovative services that are yet uncommon in this sector. The company’s new in-ad mobile payments may be a good way to streamline mobile commerce and make it easier for consumers to purchase products they are interested in quickly and efficiently.