Tag: mobile marketing

Mobile commerce continues to grow and spark new opportunities in marketing

As mobile commerce continues to grow, new opportunities in advertising are emerging. Consumers are themselves becoming increasingly mobile-centric, making themselves somewhat exposed to mobile marketing campaigns. As new marketing opportunities emerge, retargeting is beginning to attract more attention. Retargeting allows companies to formulate advertisements based on the online activity of consumers. This means that companies can use retargeting to create advertisements that align with a consumer’s interests, rather than provide these people with ads that they are not interested in.

TapCommerce aims to bring retargeting to smartphones

TapCommerce, a relatively new startup focused on advertising and mobile commerce, aims to bring retargeting to smartphones. The company believes that retargeting can make mobile marketing smarter and more effective in engaging a new generation of consumers that has been stepped in mobile technology. The startup aims to provide companies with comprehensive services that can have a dramatic impact on their mobile marketing campaigns.

Retargeting could create better marketing campaigns

Mobile commerce could be an ideal field wherein new marketing attempts can flourish. Most mobile commerce platforms exist as standalone applications, which can serve as marketing platforms for companies eager to engage mobile consumers. Mobile advertisements in such applications are nothing new, but these ads are often criticized by consumers for being too generic. TapCommerce believes it can make advertisements more effective by helping make them more attuned to the interests of consumers. This means that consumers would only see ads for products or services they have shown interest in in the past.

New marketing initiatives may thrive in mobile commerce

Mobile commerce and marketing may go hand in hand, but the advertising realm has fallen under an intense degree of scrutiny lately due to privacy concerns coming from consumers. Consumers are becoming more aware of the fact that companies and organizations are collecting valuable information from them and many people are beginning to show concern over how this information is being put to use and why.

Ogle AR tech has been used in order to allow smartphone users to view video content on the pages.

Aquarius Magazine has just announced that it has made its pages even more mobile friendly as it has applied Ogle augmented reality technology to some of its pages in order to allow it to add rich video content to its printed materials.

This strategic effort to appeal to smartphone and tablet using consumers has generated an intelligent addition of interactive features.

Through the use of augmented reality, the magazine has managed to bring together the printed word and digital enhancements for a greater overall experience for the reader. This gives readers the opportunity to view additional information and gain more entertainment than was ever possible before.

To use the augmented reality features in the magazine, the reader simply needs to scan the pages with a smartphone.

They do so through the use of the Ogle app, which can be downloaded for free. Once the app is open and the pages of the magazine are being viewed through the device, the augmented reality features come to life. The Ogle symbol is printed on each of the pages that has additional content, so that the reader doesn’t feel like he or she is on a technological treasure hunt.

The first issue that contains the augmented reality features has now been released The June 2013 contains several different pieces that use AR technology to enhance what they provide to the reader. This will be considered to be a test to see what response it generates from readers and what types of rich content are most enjoyed by those consumers.

One example of an augmented reality feature in this first edition that uses it, is in “The Editor’s Letter” segment. Though it is still provided in the traditional printed format, when scanned using the Ogle app, the reader will be able to hear the editor actually speaking the words. This helps to provide the precise passion and emphasis that was intended by the piece. Also available is behind the scenes footage of the photo shoot for the cover image, among other features.