Tag: mobile internet

Mobile Commerce is growing faster than traditional online shopping – study by Coupofy

As smart mobile devices take their hold on the general population and make shopping easier through apps, mobile commerce is on track to grow 300% faster than traditional eCommerce by 2016.

Coupofy.com, a leading database of online coupon codes has observed mCommerce’s growth firsthand. In 2014 there were 560 million mobile coupon users who redeemed 16 billion coupons, this is expected to rise to 1.05 billion users and 31 billion coupons by 2019!

Data researched by Coupofy suggests that between 2013 and 2016 mobile shopping will have grown 42% compared to regular eCommerce’s 13%, and mobile users will spend a total of $600 billion in 2018, a 400% growth from 2014’s $200 billion.

Denmark, Norway, Sweden, China, and Spain are leading this growth, each seeing a rise of around 50% in mobile shopping popularity between the same time period. Emerging markets like India and Taiwan saw a 60% increase between 2012 and 2014 as mobile devices became more prevalent among their populations.

There has also been a parallel increase in overall mobile internet revenue streams, with more consumer apps being paid for, more businesses adopting mobile based work environments, and subsequently more advertisers and investors spending their budgets on targeting mobile users.

It’s no surprise that leading traditional eCommerce site Amazon.com is leading the charge in mCommerce, with 110% growth in 2014, earning revenues of $16.8 million. They are followed by the likes of Apple ($14 billion), Chinese store Jingdong Mall ($5.8 billion), Google Play ($4.4 billion), and QVC ($1.86 billion).

With increasing mobile device use among lower income consumers in Asia, their huge populations are set to account for almost of half of mobile spending by 2018. Some 68% of all Chinese online consumers say they have already shopped with a smart phone.

The most lucrative mCommerce market is Computer/TV/Multimedia, managing an average order value of $212. Apple Users spend on average $15 more than Android users per transaction, while Tablet users spend $36 more than their smartphone cousins. In the battle of the sexes men spend $24 more than women, but women spend the majority of their money on clothing & accessories while men prefer sports products.

Proving that user friendliness is a key driver of mCommerce growth, mobile users prefer shopping apps to their device’s browser.

This exciting new data can be seen in full with the following Coupofy infographic: http://www.coupofy.com/blog/mobile-commerce-growing-300-faster-than-ecommerce-infographic

Mobile Commerce is growing faster than traditional online shopping

Facebook is expanding the mobile Internet

Project aims to bring Internet access to developing countries throughout the world

Facebook is working to expand mobile Internet access in developing countries. the Company has become involved with Internet.org, a project that works to make the Internet more accessible throughout the world. Over the past 12 months, the project has brought Internet access to more than 9 million people across 17 developing countries. These countries have limited Internet access due to the costs associated in running an expansive network. Facebook now intends to expand the mobile Internet through the project.

Facebook is adopting a greater focus on the mobile space

Facebook has a strong focus on the mobile space. The social media company has seen a dramatic rise in smartphone ownership throughout the world and many people are now beginning to use their devices to access the social network. Facebook now plans to offer free basic Internet service to mobile users in the 17 countries Internet.org has had an impact. Providing this service will allow more people to access the social network on their smartphones and other mobile devices.

Providing free Internet access could be a good customer acquisition tool

Mobile Internet - FacebookChris Daniels, vice president of product for Internet.org, notes that the initiative is a customer acquisition tool. The initiative will provide mobile operators with the ability to provide consumers with a small amount of free data in the hopes that these people will be converted to paying subscribers in the near future. According to Facebook, the project has lead to a 50% increase in customer base for mobile network operators.

Expansion of mobile Internet may bring mobile commerce into the forefront

Facebook’s efforts may also lead to the expansion of mobile commerce. As many people are beginning to rely more heavily on using their smartphones to shop, they are using social networks in order to find out more information about products they are interested in. As the mobile Internet continues to expand, consumers are likely to use their access to shop online. Facebook has already begun investing in the mobile commerce space, hoping to provide consumers with the services that can help them shop online.