Tag: mobile gaming industry

Mobile gaming is going to be a $45 billion industry in 3 years

It is believed that these games will take off to such a degree that consoles will be left in the dust.

Digi-Capital, an intelligence firm, has released the results of some of its latest research, which has revealed that spending on mobile gaming software is growing at such a rate that it will have left consoles way behind by the year 2018.

It has predicted that spending on mobile games across all platforms, this year, will reach $88 billion.

This will, in fact, mean that mobile gaming will not only outpace that of consoles, but of the entire industry. Digi-Capital has also predicted that the tablet and smartphone games spending figure will rise at a rate of 8 percent per year, so that it will break the $110 billion mark by the close of 2018. No other type of device is expected to generate a greater amount of revenue than mobile when it comes to video games. In fact, those devices are predicted to bring in more money than consoles by this year, already.

These console and mobile gaming figures do not include the sales from hardware, such as the systems themselves.

Mobile Gaming - multi-billion dollar industryThe figures are based on the sale of mobile games, only, and do not include the income generated from the sale of systems such as PlayStation 4 and Xbox One. Furthermore, those figures also didn’t take into account the PC games over Steam, or any of the massively successful free-to-play games such as League of Legends.

Tim Merel, the founder and managing director of Digi-Capital, explained in the company’s report that “Where mobile games will take $3 of every $10 spent by gamers on software in 2015, that figure will go up to $4 out of every $10 by 2018.” He also went on to add that “Mobile games revenue will grow from $29 billion in 2015 to $45 billion by 2018 at 15 percent annual growth.”

Merel explained that since 2013, the Asian market has dominated the revenue for mobile gaming, when compared to Europe and North America. The company forecasted that this market will continue to move ahead, until it will represent half of all revenue in smartphone and tablet based games by 2018.

Sleepy Giant mobile gaming studio changes strategy for mobile marketing

The firm is now converting itself into a smartphone and tablet based advertising automation firm, Adaptiv.io.

Sleepy Giant may have started off as an operations provider for mobile gaming, and then started to create its own titles, but this doesn’t mean that it has finished its evolution, as it has now announced that it is working its way into the marketing automation field with a focus on smartphones and tablets.

The expert in games is now undergoing a transformation that will make it a mobile marketing automation firm.

As it steps out of mobile gaming and into marketing over that channel, Sleepy Giant – which is based in Newport Beach, California – is also going to be changing its name to Adaptiv.io. The company has already developed an event automation engine. This makes it possible for marketing managers to be able to create definitions for their campaigns in order to make it possible to acquire a larger number of users for their mobile games.

Adaptiv.io isn’t unique in its move from mobile gaming into the marketing sphere over that channel.

mobile gaming - mobile marketing strategyThere is a growing amount of competition from companies that are working to assist the mobile game development companies in being able to target the ideal consumer and to encourage those players to spend a larger amount of time and money on their products.

According to the Adaptiv.io president and co-founder, David Lee, “We decided to pivot by taking the technology we have developed over seven years and to move into marketing automation. He also explained that the company doesn’t believe that the solutions that are currently available to mobile game developers are benefiting marketing managers. This is based on data that the company has analyzed from surveys that it has conducted. Lee explained that marketing managers “use multiple tools, they build in-house tools, and there are a lot that they don’t use anymore.”

Moving away from mobile gaming, Adaptiv.io now has a highly customizable engine. It gives marketers and app publishers the opportunity to boost their engagement and, therefore, their monetization from their cross-platform and even cross-channel marketing programs using a dynamic method.