Tag: mobile gaming industry

Global Mobile Gambling Market 2015-2019

About mobile gambling

Mobile gambling involves participating in gambling activities such as betting, gaming, and lottery through mobile devices such as smartphones or tablets. The revenue generated through betting includes the wagers put on outdoor sports such as football, tennis, cricket, basketball, and horse racing. Revenue from gaming includes money spent on casino games and slot machines. Lottery generates revenue from games such as bingo, lotto, and gaming machines.

Global mobile gambling market to grow at a CAGR of 43.08% in terms of total annual wagers over the period 2014-2019. By GGY, the global mobile gambling market is expected to grow at a CAGR of 18.36% during the forecast period.

Mobile gambling market segmentation including category and geography

Additionally, analysts have segmented market projections by key geography, including EMEA, the Americas, and the APAC region.

“In the UK, 68% of the women participated in gambling activities in 2012 and this segment tends to prefer online gambling over traditional gambling. There has also been an increase in the number of gambling app downloads. Social gambling is expected to be a significant market driver in the future,”.

Mobile gambling: Market scope and calculation of market size

This report covers the present scenario and growth prospects for the global mobile gambling market from 2015-2019. To calculate the market size, We considers the revenue generated through gambling activities on mobile devices, in terms of gross gaming yield per year and the total amount of wagers raised by players annually.

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Covered in this report

The report covers the present scenario and the growth prospects of the global mobile gambling market for the period 2015-2019. To calculate the market size, it considers the revenue generated through the gambling activities in terms of gross gaming yield per year and the total amount of wagers raised by the players annually. The report segments the market into three categories: betting, gaming, and lottery. The report also provides 2014 market share of each category and the factors responsible for the position that each segment holds. It also presents the geographical segmentation of the market.

Global Mobile Gambling Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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Industry analysis includes:

Key Vendors:

Betfair Group plc
Bwin.Party Digital Entertainment
Camelot
Hong Kong Jockey Club
INTRALOT
Ladbrokes
Scientific Games
Unibet
William Hill

While the market in the country is currently about half that of the United States, its growth rate is tremendous.

There is no doubt that mobile gaming is huge in China, despite the fact that it represents only a fraction of its complete video games market, and the fact that it is only about half of the size of the American market.

What makes the difference is the very rapid growth rate that the Chinese mobile games market is experiencing.

Mobile gaming is far lower, per capita, in the Chinese market than in the U.S. but the potential is only just starting to be tapped and the gap is about to close exceptionally rapidly. Currently, it is estimate that the market there is at around $9.7 billion (60 billion yuan). It has been consoles and, to a much greater extent, PC games that have been leading the way in terms of revenue in the country. However, the prediction now is that when compared to mobile devices, PC games may be about to lose their top position. This doesn’t necessarily mean that PC has no future, but it instead means that there is a great deal more room to grow in mobile.

Mobile gaming is accessible to a far larger number of people that haven’t tapped into it yet, in China.

The lead held by PC games remains a very sizeable one, but the situation has shown that growth is starting to slow, simply because it is starting to reach a level of saturation. Those who have PCs and who will use them for gaming are already doing so, to a large extent. What makes the mobile games environment have such potential to take the lead is that there are far more smartphone users than computer owners in the country, and they are now starting to get into these apps with a vengeance.

The growth in mobile gaming has been an amazing 400 percent, from having been 2.5 billion yuan a couple of years ago, to 125.2 billion yuan, last year. With an estimated three times more smartphone and tablet based gamers than there are on PCs, that shows that there is still quite a distance for mobile to go before it has reached its maturity.