Tag: mobile games news

New program could help developers find success in mobile games market

| February 24, 2013

Mobile Games MarketExecution Labs teams with Chartboost to provide entry into mobile games

Execution Labs, a Canadian gaming incubator, has announced that it is teaming up with Chartboost, a mobile games advertising and monetization startup. Together, the two companies are forming a matchmaking program that is targeted at independent game developers. The program is meant to help developers promote their work, but not to consumers. Through the program, developers will have an opportunity to share their talents with one another, helping build network connections throughout the game industry.

Lab Partners designed with independent developers in mind

The program is called Lab Partners and has a primary focus on independent developers of mobile games. The idea is to give developers a way to connect with each other and tap into the skills of their colleagues while also being able to promote new mobile games to potential consumers. Big name developers like Zynga and Rovio are able to direct millions of gamers to their new titles by marketing in their older gamers, something that smaller development studios rarely do effectively. The program may help solve this problem by giving developers access to tools that can help them expand their reach.

Competition is fierce for newcomers

It is becoming for new mobile games developers to enter into the market, even if they have innovative ideas for games. According to a recent Distimo report, only 2% of the top 250 developers on the Apple App Store are considered new to the market. Lab Partners is designed to make it easier for developers to find success in the competitive mobile games market through connecting developers to one another and allowing them to promote their skills and products more effectively.

Larger developers continue to overshadow smaller developers

The mobile games market is currently crowded with new developers, but few of these studios manage to get attention because of the overwhelming presence of larger organizations. Large developers account for millions of gamers, who have little need to look elsewhere for the mobile games they are interested in. Lab Partners may provide smaller developers with the edge they need to establish a stronger presence in this market.

Mobile games market poised for major growth

| February 22, 2013

Mobile Games GrowthMobile games market to reach new heights in near future

Juniper Research, a leading market research firm, has released a new study concerning the future of the mobile games market. The study, “Mobile and Tablet Games — Discovery, In-App Purchases and Advertising 2013-2017,” suggests that the mobile games market is poised to see major success and growth in the near future, especially as more consumers get their hands on mobile devices like smart phones and tablets. As mobile device proliferation becomes more widespread, mobile games are expected to begin having a major impact on the global game industry.

Market to exceed $3 billion by 2017

According to the study, global sales of mobile games are expected to reach $3 billion over the next four years. The rapid adoption of tablet devices is cited as one of the key drivers behind this aggressive growth. In-game purchases are also becoming more common among consumers, especially where virtual currencies are involved. Many mobile games offer virtual currency, which can be purchased with actual currency. Virtual currency can be used to purchase a wide assortment of goods in games and this type of currency has become very popular among avid gamers.

North America and Asia will power growth

The study shows that the North American and Asian markets will see the most growth in the mobile games market. These two regions will account for 86% of in-game transactions by 2016. China, in particular, will see a major surge in mobile games as the country’s game developers become more ambitious. Juniper Research notes that the Chinese market reached $1 billion in 2012 and this momentum has yet to show signs of dissipating.

Smart phones to beat out tablets

Despite the growing popularity of tablet devices, smart phones will continue to be the most popular platform on which to make in-game purchases. Consumers continue to show favor for smart phones because of their versatile nature and the fact that can be used for much more than mobile games. Tablets boast of some versatility as well, but do not offer the same features that consumers have come to appreciate with smart phones.