Tag: mobile games news

Google aims to make mobile games more social

| May 18, 2013

Google - Social Mobile GamesMobile games may benefit from strong social elements

Mobile games continue to pick up momentum around the world and Google is eager to ensure that it can keep consumers as engaged as possible. The famed technology company is not a game developer or publisher itself, but it is responsible for one of the most popular mobile operating systems in the world: Android. Google also operates the digital distribution system for Android applications and mobile games. While mobile games have become very popular with consumers, Google believes that there could be more variety in the current market. As such, the company has begun focusing on social games.

Social games continue to be popular with consumers

Social games were first made popular on Facebook. Users of the social network often spend much of their time playing these games while connecting with their friends. Companies like Zynga have made their names with Facebook social games, but there has been a marked decline in variety in these titles in recent years. Google believes that social games could be well received among the mobile crowd and has announced plans to introduce a new service that focuses specifically on social mobile games.

Google announces new service

Google Play Games, as it is called, is being built to bring a variety of social elements into Android gaming. The service will include multiplayer functionality, achievements, cloud-based save features, as well as other social options that are meant to help people connect and communicate with one another. The service is expected to make the mobile games available through the Google Play marketplace more attractive to a wider range of consumers. These games could benefit from the exposure they could see through the various social elements of Google’s new service.

Consumers continue to be open to mobile games

Consumers have, thus far, been very accommodating of mobile games. The market is awash with thousands upon thousands of mobile games, many of which have not received the favor of consumers. Despite the fact that many of these games go not live up to the standards of consumers, the market continues to be very open to new titles.

Frostbite Go engine unveiled for mobile games

| May 17, 2013

EA - Mobile GamesEA makes a strong move on mobile games

As mobile games become ever more popular, the game industry is beginning to take steps to reach out to consumers with smartphones and tablets. Mobile platforms are beginning to become more important to game developers and publishers, largely because these platforms represent a very lucrative and active market. Electronic Arts, one of the titans of the game industry, has recently begun showing strong interest in mobile games. The company has announced that its Forstbite game engine will soon be optimized for mobile devices.

New engine could help EA establish strong presence in mobile space

EA has announced a new variant of its game engine called Frostbit Go. This game engine is being designed specifically for mobile devices. The company believes that this new mobile-centric engine will give developers a way to excel on mobile platforms. The Frostbite engine has often been praised for its capabilities and is the favored tool of DiCE, the famed developer behind EA’s Battlefied franchise. Making the Frostbite engine available for mobile games may help EA establish a strong presence in the mobile space.

Frostbite Go to focus on mobile performance

Frostbite Go is being developed with performance in mind. EA is eager to ensure that the mobile version of the acclaimed game engine is capable of bringing the experiences that gamers have come to expect across all major platforms. While mobile devices have yet to catch up to the technological performance of consoles, EA believes that the Frostbite Go engine will be a step in the right direction for mobile games, enabling developers to create higher quality titles that will enthrall consumers for extended periods of time.

EA may soon become a dominant force in mobile games

Mobile games are becoming a more important factor for the game industry. Electronic Arts is not the only company making a push into the mobile sector, but it is among the companies that have the resources necessary to quickly establish a commanding presence in this emerging market. Mobile games may help EA reclaim much of the favor that the company has lost among consumers due to recent missteps in business.