Tag: mobile games news

Amazon takes aim at mobile games

| November 22, 2013

Mobile games become a new focus for Amazon

Amazon has taken a strong interest in the mobile sector, which should come as no surprise considering the company’s focus on the digital world. The online retailer has been making moves to establish a stronger presence in mobile commerce, but this is not the only approach that Amazon has taken on the mobile space. The company is preparing to launch an new service it calls AppStream, which has a very specific focus on mobile games.

New service to make mobile games more accessible to consumers

Mobile games represent some of the most used applications by consumers around the world. These games are quite popular and have become one of the most lucrative sectors of the game industry as a whole. New mobile games are entering the market at a rapid pace, and Amazon believes that consumers may benefit from a virtual hub through which they can find these games easily. As such, exposure is one of the top priorities of AppStream and Amazon believes that consumers will be able to find a wide variety of interesting mobile games through the service.

AppStream based on cloud technology

Mobile Games - AmazonAppStream is built on a “pay as you go” model. Consumers will be able to find and play mobile games, paying only for the games they play; there will be no monthly fee for the service itself. All of the games that will be featured on AppStream will be available for all mobile operating systems. As such, Android and iOS users will be able to find a wide variety of mobile games through the service. Notably, the AppStream will be connected to a cloud computing system, which will host the games that consumers have access to. This means that the games that people play through AppStream will not take up the computing power or storage space of their mobile device.

AppStream could open the way for more advanced mobile games

Because AppStream is based on cloud technology, Amazon believes that it will become a popular platform among developers. The company believes that developers can use AppStream to host high fidelity mobile games that may be a bit more technologically advanced than conventional mobile devices. Games that make use of advanced 3D imagery, for instance, are not well supported on mobile devices. Through cloud technology, however, nearly any mobile device could play such games.

Mobile games represent 31% of all app downloads worldwide

| November 5, 2013

Mobile games continue to show impressive growth

Mobile games are beginning to play a larger role in the lives of people around the world. Mobile analytics firm Distimo and mobile commerce firm MEF have released a new report concerning the trends that have emerged worldwide concerning the use of mobile application. The report shows that mobile games have come to represent a significant percentage of all application downloads. These games also make up the majority of the revenue that the applications sector is responsible for.

Games account for majority of app revenue

According to the report, mobile games represent 31% of all application downloads around the world. While this may seem like a small share of the given market, these games also represent 71% of the total revenue of Apple’s App Store and 89% of the revenue of Google Play. Many mobile games are free to play, but include in-game purchases that allow users to spend money to unlock additional content. Much of the revenue that these games produce come from these purchases.

Mobile Games - AppsFreemium model proves lucrative for developers and publishers

Approximately 7% of the revenue that mobile games are responsible for comes from actually purchasing a game. The so called “freemium” model, whereby games can be acquired for free but additional features must be purchased through small transactions, is the most lucrative model for mobile developers currently. Mobile games have come to represent one of the most lucrative sectors for the game industry as a whole and a growing number of prominent developers and publishers are beginning to take the mobile space more seriously as a result.

Mobile games likely to continue gaining momentum around the world

Mobile games are expected to continue seeing strong growth throughout the world, especially as these games begin making their way to emerging markets in Africa and Asia. China is currently home to one of the most robust mobile gaming markets in the world, with thousands of games being produced on a daily basis throughout the country.