Tag: mobile devices

Report predicts the impact of mobile commerce around the world

This may be a very important year for mobile commerce, according to a new report from InMobi. The mobile advertising and analytics firm expects to see more people participate in mobile commerce this year than they ever have in the past. People are becoming more comfortable with the concept of shopping for and purchasing products from their mobile devices. As more people gain access to smartphones and tablets, retailers and other businesses are beginning to cater more to these consumers, offering services that are meant to promote mobile shopping and spending.

Consumers are becoming much more comfortable in the mobile space

According to the report from InMobi, 85% of consumers worldwide plan to participate in mobile commerce within the next 12 months. This is a 15% increase over what had been reported in 2013. Last year, many retailers began taking the mobile space more seriously. Retailers began supporting mobile commerce platforms or introducing platforms of their own in an attempt to engage and remain relevant with consumers that were becoming more reliant on mobile devices.

Mobile devices have a major impact on consumer purchasing decisions worldwide

The report shows that 48% of consumers claim that mobile devices are having a major impact on their purchasing decisions. Many note that marketing campaigns specifically designed for mobile engagement have been more effective in capturing their attention. Because these consumers are mobile, they are able to act on marketing that they are interested in very quickly. In many cases, effective mobile marketing strategies have lead to mobile purchases, further familiarizing consumers with the concept of shopping from a smartphone or a tablet.

Mobile marketing is becoming more important for businesses and consumers alike.

The report highlights the impact that mobile marketing is beginning to have. Approximately 87% of consumers have noted that they have noticed mobile advertisements, with 61% noting that they are more comfortable with mobile advertisements than those they see on TV or online. Businesses that intend to remain relevant with consumers may need to begin taking mobile commerce more seriously.

Cutting edge new tech from songs to fingerprint sensing are on their way to their devices.

Among the various barriers that have stood in the way of areas such as m-commerce and payments, has been mobile security, and in an effort to help to provide consumers with a greater sense of confidence, some of the leading tech giants are working on some cutting edge new ways to provide that.

Google, for example, is working on an app that allows typed passwords to be replaced with a user’s unique song.

This mobile security app functions by setting a smartphone next to a tablet or laptop that plays a uniquely generated sound through the device’s speakers. The human ear may or may not be able to hear the unique “song”, but it can be picked up by the smartphone’s microphone. This could, in theory, allow Google to change the way that we think about passwords. The application, itself, was created by Or Zelig, Eran Galili, and ori Kabeli, of Israel. They claim that they created it as “security measures had become overly complicated and annoying.”

At the same time, mobile security news has “confirmed” that the Samsung Galaxy S5 will include a fingerprint sensor.

As the unveiling of the new Galaxy S5 from Samsung is expected next week, rumors are flying, and Sammobile has issued a report that claims that it has “confirmed” that the device will be equipped with a new fingerprint reading technology that will be built into the home button of the smartphone.

The report indicated that the fingerprint sensor feature operates when the finger is used to vertically swipe the pad while it is held flat and the swiping is done at a medium speed. Previous rumors had suggested that the entire screen on the Galaxy S5 would be the equivalent to a single large fingerprint reader. However, this new release indicates that it will be built into the home button in a way that is more comparable to the iPhone S5 from Apple.

Clearly, mobile security is becoming one of the top features that help to expand the appeal of the latest devices. Consumers are starting to feel the need to make their gadgets harder to access by the wrong people, particularly as they are conducting a larger number of sensitive tasks with them.