Tag: mobile consumers

Burberry begins evolving to appeal to mobile consumers

Famed British fashion house Burberry is currently undergoing a mobile makeover. The 150-year old company has survived significant challenges and paradigm shifts in its long history and is now feeling the pressure to become more mobile-friendly. More consumers around the world are making use of mobile devices in shopping and other aspects of their daily lives. As such, Burberry and other companies are feeling the need to take steps to continue engaging these consumers.

CEO looks to modernize tradition

Burberry has long clung to tradition, with the company making only modest changes to its approach to an evolving consumer base and its visual appeal over the years. CEO Angela Ahrendts and chief creative officer Christopher Bailey have been working to push the company to new heights in the digital space, with a keen focus on the mobile sector. The need to focus on mobile consumers is clear. According to Ahrendts, more people visit the Burberry website than those walking into the company’s various physical stores all over the world combined.

Burberry embraces mobile commerce

One of the ways Ahrendts is working to modernize Burberry is making updates to the company’s website. The website will receive monthly updates and will offer consumers and expanded array of products. Mobile commerce will be supported through the website, allowing customers to purchase any product they are interested in through the use of their mobile device. The mobile commerce element may eventually find its way into physical Burberry stores in the future in an attempt to make these stores more appealing to tech-savvy consumers.

Mobile commerce becoming the key to engage new generation of consumers

Burberry is not the only company that has been working to stay relevant to a new generation of consumers. This is a trend that is being seen throughout the retail industry. Several companies are turning to mobile commerce as the ideal way to provide consumers with the services they crave. Burberry has targeted mobile commerce as well, but Ahrendts is keen to push the boundaries of the company in order to break into new territory and give consumers more than one reason to continue supporting the company.

yStat reports on the state of mobile commerce around the world

Research and Markets has released a new report from market research firm yStat concerning the state of mobile commerce around the world. The report, called “Global Mobile and M-Commerce Report 2012,” highlights the various aspects of the mobile commerce industry and the reach of mobile payments among consumers. More than 46 countries are documented in the report, all of which have shown powerful mobile commerce activity in the past several months. The report provides information concerning the trends, revenues, and various other details concerning mobile commerce in these countries.

More than 600 million mobile consumers worldwide predicted by 2014

According to the report from yStat, the number of people that make purchases from a mobile device reached more than 400 million this year. Approximately 40% of all retailers around the world offer consumers options to purchase products through a mobile device, a trend that is expected to gain strong momentum in the wake of the holiday season. yStat predicts that the number of mobile consumers worldwide will reach 600 million by 2014, with growth backed by new mobile commerce platforms and services.

US, UK, and Germany show promising growth in mobile commerce

The yStat report highlights the performance of mobile commerce in several countries. In the U.S., the report notes that traditional online sales have increased at a slower rate than mobile sales this year, especially in the realms of ticketing and travel. By the end of 2012, the United Kingdom is expected to hold the highest share of mobile sales in all of Europe, followed closely by Sweden. Mobile commerce has experienced strong growth in Germany, with the total number of mobile shoppers in the country growing more than 10% in 2011.

Increasing popularity calls for better mobile devices and services

The growing popularity of mobile commerce is pushing telecommunications and technology companies to develop new products that are better suited to the needs of mobile consumers. Smart phones and tablets equipped with NFC technology are becoming more common, but are not yet at the point where they can be considered mainstream.