Tag: mobile consumers

COPNI Wave brings NFC to all mobile devices

On Track Innovations, a leading developer of contactless smart card technology, has announced a new version of its popular COPNI platform, called COPNI Wave. The COPNI Wave is being billed as the mobile industry’s first device that can give any existing mobile phone NFC capabilities.  The device could be a big hit amongst consumers that are interested in mobile commerce but do not have access to an NFC-enabled smart phone or tablet. Using the COPNI Wave, these consumers will be able to participate in mobile commerce without having to pay exorbitant amounts of money for a new smart phone.

New devices aims to close the gap between NFC technology and mobile consumers

The COPNI Wave can attach to any mobile device through that device’s headphone jack. Once connected, the COPNI Wave will interface with the mobile device and give it NFC capabilities. With the new attachment, consumers without NFC-enabled smart phones will be able to interact with a wide array of NFC-based content, much of which can be found in interactive advertisements. These consumers will also be able to make payments for goods and services using their phone, provided that they have a mobile commerce application installed.

Lack of NFC-enabled mobile devices may be a problem of the past

With the introduction of the COPNI Wave, On Track Innovations hopes to solve one of the most significant problems facing mobile commerce today. That is the lack of NFC-enabled mobile devices. Because mobile commerce hinges on NFC technology to facilitate payments, those without NFC-enabled phones cannot participate in transactions. NFC-enabled mobile devices are currently rare, making the audience for mobile commerce somewhat limited.

On Track Innovations continues to show major progress in the realm of mobile commerce and NFC

Despite some of the challenges inhibiting widespread adoption, mobile commerce is not considered to be a passing fad. On Track Innovations is keen to stay on the forefront of NFC technology and ensure that it plays a large role in the emerging mobile commerce industry. The company has already solidified its place a a leading provider of NFC solutions in the U.S., thanks to numerous patents awarded to the company from the U.S. Patent and Trademark Office.

 Report shows that US financial institutions are showing great interest in mobile commerce

First Annapolis Consulting, an investment banking and financial services consulting firm, has released its third annual Mobile Banking and Payments Study. The study highlights the changes that are being seen in the U.S. financial services industry and how banks are adapting to the growing popularity of mobile commerce. Mobile commerce is beginning to grow quite large in the U.S., especially where banking is concerned. The study suggests that the growth of mobile commerce has yet to show any signs of slowing down.

81 of top 100 financial groups offer mobile banking services

According to the report, 81 of the top 100 financial institutions in the U.S. offer some sort of mobile banking service. This is an 11% increase from the number of institutions that offered such services in 2011. Many of these services provide consumers with access to their accounts and finances through smart phones and other such mobile devices. Many of these financial institutions are also leveraging consumers’ constant connection to the Internet to provide them with warnings if suspicious activity on their accounts is recorded.

Study shows banks becoming more accommodating of mobile consumers

The study finds  that many banks and financial institutions are beginning to take mobile commerce more seriously. Banks, in particular, are warming to the idea of accepting mobile payments from consumers and have implemented bill payment features. These banks are also finding that the rewards programs they offer to consumers are becoming more popular. With banks becoming more accommodating to mobile consumers, these rewards programs are seeing more use and praise from these consumers.

Mobile commerce continues to gain traction in the US

Mobile commerce is on the rise in the U.S. and has been on the rise for some time around the world. The concept of making payments using nothing more than a mobile device has proven popular amongst tech-savvy consumers. Now that the largest U.S. banks and financial institutions are embracing mobile commerce, more consumers may soon be exposed to the innovative concept.