Tag: mobile commerce

OpinionLab sheds light on consumer feedback

OpinionLab, a leading provider of Voice of Customer feedback, has released its Holiday 2012 eCommerce Site Experience Findings study. The study focuses on shedding insight on the experiences that consumers had using mobile commerce and e-commerce platforms during their holiday shopping in 2012. Christmas has yet to arrive, so the study mostly accounts for the experiences consumers had during the Thanksgiving shopping weekend, which includes Black Friday and Cyber Monday. The study draws upon the information provided by more than 43,000 consumers.

Consumers favor tablets over smart phones

Mobile commerce had a strong showing during the holiday shopping season this year. Millions of consumers made use of their mobile devices in order to purchase the products that they wanted the most. According to OpinionLab, one theme dominated the feedback they received for the study: Most consumers favored their tablet device over their smart phones when shopping. The study notes that consumers using tablets were more satisfied with their shopping experience than those using smart phones.

Tablets are not ideal for commerce

Though consumers preferred their tablet devices, the study shows that tablets were most favored for shopping, not for actually purchasing products. The study indicates that more consumers used tablet devices to research products, price hunt, and browse online stores. Customer satisfaction begins to diminish when mobile transactions become involved, with consumers claiming that tablet devices are not well suited to take advantage of e-commerce platforms. Part of this may be due to the fact that e-commerce platforms are rarely optimized to be used on tablet devices.

2013 may be a great year for mobile commerce

Tablets are becoming more popular with consumers, presenting a promising opportunity for retailers and other businesses in terms of engagement. Tablets have already shown promising growth this holiday season and this momentum may well carry into next year. OpinionLab predicts that mobile commerce will have an even stronger performance in the 2013 holiday season than it did this year.

Gaiam uses Demandware Commerce platform to launch new websites

Gaiam Inc., a leading producer and marketer of lifestyle media and fitness accessories, has announced that it has launched new e-commerce and mobile commerce websites through the Demandware Commerce platform. The platform is designed to provide businesses with the tools they need to develop unique and engaging mobile commerce ventures. The platform has a wife variety of features that help companies bolster their online presence and marketing reach, allowing them to take advantage of several digital channels in an efficient manner.

Company positioning itself to provide better services to mobile consumers

Gaiam has chosen the Demandware Commerce platform in order to have better control of its merchandising and marketing initiatives. The company believes that the platform will help it adapt to the changing needs of consumers, especially those that rely on mobile devices. Demand for mobile commerce services is on the rise among consumers. This demand is picking up momentum as more consumers get their hands on smart phones and tablets. Gaiam is keen to position itself to engage these consumers and provide them with the services they want to see.

Demand for mobile commerce on the rise

Gaiam boasts of a wide distribution network that has the potential to reach hundreds of thousands of consumers. The company has a strong foothold in the health and wellness sector and aims to become the dominate force therein within the coming years. The company’s various brands have a loyal following and a new focus on mobile commerce may help Gaiam reach a new demographic of consumers that are interested in using their mobile devices to purchase products and shop online.

Mobile commerce may be what the retail industry needs to connect with modern consumers

The Demandware Commerce platform is developed by Demandware, a leading on-deman e-commerce and software-as-a-service company. The platform is expected to help Gaiam enter into a new sector of business in the way it engages consumers. Mobile commerce has proven popular with many people in recent years and retail brands throughout the world have begun to look for ways to tap into the growing number of mobile consumers.