Tag: mobile commerce survey

Mobile commerce used by over 25 percent of consumer electronics shoppers

| October 22, 2013

The favorite apps are those that simplify retail purchasing, such as those that guide the in-store process.

The results of a new study by Parks Associates have now been released and have shown that over one in four shoppers of consumer electronic products in the United States who have broadband capable devices use mobile commerce apps on their smartphones in order to help them to make a purchasing decision.

They use a number of different features from these applications to help them to decide what is best.

Among the favorite mobile commerce app features, said the report, were functions for product research, QR code and barcode scanning, as well as apps that provide interactions with brands and the retailers themselves. The report on the research was published by Parks Associates under the title “Mobile Commerce: Keys to Mass Adoption”.

Forty three percent of American smartphone owners used mobile commerce to help buy a product in September.

smartphone consumers and mobile commerce Consumers – particularly those that shopped at Best Buy, Walmart, and Target – were also noted to be beginning to use their smartphones to make purchasing decisions via mobile commerce channels while they are actually in the stores. These three brands all encourage their shoppers to use their own apps while they are within their stores. According to Parks Associates, it is Target shoppers that are most likely to use these applications while they are looking to purchase a consumer electronics product.

According to a Parks Associates senior analyst, Jennifer Kent, “Consumers are using apps and smartphones to enhance their brick-and-mortar shopping experience, with Target shoppers emerging as the most enthusiastic app users.” She also stated that “Our research shows 54% of Target shoppers used at least one mobile commerce app while shopping in a store for CE, while only 38% of Walmart shoppers did the same.”

The analysts behind the mobile commerce report suggested that all retailers begin to embrace the smartphone friendly experience – both with their own apps and third party products – as a method of providing consumers an enhanced overall shopping experience, as well as a front line defense against losing sales to showrooming.

Mobile commerce to truly prove itself this holiday season

| October 18, 2013

According to the latest Hipcricket survey, this channel will show its true value before the end of the year.

Although the holiday shopping season has become synonymous with crowded malls and waiting in tremendous lineups once the perfect items have been found, mobile commerce is predicted to begin a sizeable change in this tradition, this year.

The prediction is that many more shoppers will be looking to their smartphones and tablets to skip the lines.

Moreover, shoppers will also be using mobile commerce to be able to hunt for the products that they want and find the best prices so that they can buy them in store, reducing the amount of time that they will actually spend going from one brick and mortar store, so that they can beeline to exactly what they want. Not only will they be purchasing gifts over smartphones and tablets but they will be finding them and tracking them down before buying them in person.

This is according to the latest mobile commerce data that has been released by Hipcricket.

mobile commerce holiday shopping on the riseThe Hipcricket study has shown that 53 percent of the participants in its holiday shopping study intend to spend a larger amount over mobile commerce in 2013 than they did at the same time in 2012.

The report stated that “Hipcricket survey data shows that 42% of respondents will shop more on mobile devices this holiday season compared to 2012. This means that the total number of mobile purchases should increase significantly, as the survey also found that in the past six months, close to 59% of smartphones users made at least one purchase on their device.”

It also went on to say that mobile commerce will contribute to the overall sales made in over different channels from traditional online shopping (over desktops or laptops) and in store. They said that there will be two ways that smartphone and tablets will be contributing, and that is a driver of sales, as people shop over the devices themselves, and as a research tool that will send people directly into the stores or to their traditional computers where they will complete the transaction based on what they found on the smaller screens.