Tag: mobile commerce study

Study sheds light on the factors that influence participation in mobile commerce

Market research firms iModerate and uSamp have released a new study concerning consumer motivations and preferences when it comes to mobile commerce. With mobile commerce beginning to become a very prominent part of society, it is becoming more important for businesses to understand why consumers choose to participate in mobile payments. The study aims to shed light on the various factors that influence whether a consumer with make a mobile purchase or not.

Many consumers want a better experience and more security

According to the study, customer experience and security are two of the most prominent issues that consumers are concerned with when it comes to mobile commerce. Because mobile commerce involves shopping from a mobile device, consumers are often confronted with websites and commerce platforms that are not optimized for mobile use. This leaves consumers with a poor experience and makes them unlikely to participate in mobile commerce in the future. Because mobile commerce deals so much with financial information, consumers also want to ensure that the platforms they use are secure and can protect their information from exploitation.

Consumers spend more through mobile commerce

The study also shows that consumers that participate in mobile commerce are more likely to spend money than those that do not. On average, these consumers spend $500 more than those that do not make mobile payments. The study shows that the majority of the money spent by those with smartphones has to do with entertainment. Tablet users tend to spend more money on books and similar media.

Consumers want to spend money more easily

Consumers are becoming more vocal about the improvements they want to see introduced to mobile commerce. The study shows that many consumers want to see better and less confusing features introduced into mobile commerce platforms. If platforms found a way to provide consumers with a better experience, users are expected to spend significantly more money through these platforms than they have in the past. Overall, the study shows that consumers want to be able to spend money more easily.

The latest report issued by Kantar Worldpanel has shown that the two platforms are drawing closer.

The latest mobile commerce news report has just been issued by Kantar Worldpanel and has indicated that the market share gap between iOS and Android smartphones is narrowing in some markets, while Apple’s portion is strengthening in these important global regions.

In some very key markets Apple is beginning to grow even stronger than it was before.

Year over year, the mobile commerce report predicted that iOS would be making gains in the United Kingdom, the United States, and France. This, despite the fact that Android has been making tremendous surges in popularity and its penetration has become even greater than it ever has before, within the last twelve months.

The mobile commerce report showed that Android has managed to hold its lead but iOS is strong.

According to the Kantar Worldpanel ComTech mobile commerce data that was released this week, “Android has retained its lead in smartphone sales for the 3 month period ending June 2013, with a 51.5% sales share of the smartphone market, while iOS follows with 42.5%, growing 3.3% compared to last year.”

The advances that are being recorded by iOS in the mobile commerce marketplace have primarily been at the expense of the market share held by Android. Over the three months that were completed in June 2013, the sales of iOS smartphones were made up of 8 percent from T-Mobile, 10 percent from Sprint, 39 percent from AT&T, and 40 percent from Verizon.

The mobile commerce news report suggested that the largest increase in Apple device sales came from T-Mobile. This did not come as much of a surprise to many, as the iPhone has only been recently added to the carrier’s offerings. That said, Verizon is still maintaining the largest number of sales during the period covered by the report. The next few months, as new devices are launched in each platform, should be very defining for the direction that the market will be taking at least for another year. Analysts will certainly be watching the numbers closely.