Tag: mobile commerce study

A new study is showing that these nations are concentrating heavily on shopping over this channel.

China is currently leading the world as the region of the glob that has the largest mcommerce activity, but most of the countries in the Asia Pacific are focusing their attention on that channel at the moment.

According to a recent study’s results, the fastest rise of smartphone shopping is also occurring there.

The research was performed by MasterCard, and it showed that while China may be the country where the most mcommerce purchases are being made, it is in Indonesia and Thailand where the most rapid growth is being seen in purchases made over smartphones and tablets.

The MasterCard study showed that over half of all consumers from Thailand and Indonesia are now using mcommerce for shopping purposes.

The report was based on a study which was designed to examine the inclination of consumers to shop online and was held throughout 25 different markets around the world in November and December of last year. The final report included the results of interviews with 7,011 respondents in 14 markets in the Asia Pacific region.

These participants were asked a number of questions in order to better understand their shopping habits online. China was the clear frontrunner, but other leading countries for mcommerce included New Zealand, Singapore, Australia, and South Korea.

Among the primary drivers behind the shift toward mcommerce in all of these countries – particularly in China – was a confidence boost in shopping using smartphones and tablets. The survey showed that only 21.4 percent of the respondents said that they didn’t feel that shopping over mobile devices was secure. This was a decrease from the year before, when it had been 32.8 percent, which had also fallen from 2010, when the figure was 35.3 percent.

Beyond confidence, consumers in China also revealed that they felt that mcommerce made shopping online “easy”. Among the respondents from that country, 89.5 percent agreed with that statement, which was a rise from the year before when only 80.8 percent felt that way in the survey that was conducted for the MasterCard research that year.

UK retail industry may not be accommodating of mobile commerce

Mobile commerce is expanding, but United Kingdom retailers may be missing their opportunity to take advantage of the growing number of consumers that are interested in shopping from their mobile devices. Skava, a leading provider of retail technology, has announced that it recently participated in a study of UK and U.S. retailers. The study suggests that a significant portion of retailers in the UK are not optimizing their websites for mobile devices, which means that they could be missing out on a significant amount of business from mobile consumers.

Study shows half of top 100 retailers in the UK are not taking mobile seriously

The study shows that only 50% of the UK’s top 100 retailers have optimized their websites for mobile devices, compared to 100% of the top 100 retailers in the U.S. Skava suggests that not optimizing retail sites for mobile viewing could be a major misstep for UK retailers, especially as consumers become more apt to use their mobile devices to make purchases. Mobile commerce is growing in popularity and many retailers may find that they are missing a significant opportunity, potentially losing their spot in the top 100 by making it difficult for consumers to participate in mobile shopping.

Websites optimized for mobile devices are becoming increasingly important

Websites that are not optimized for mobile devices are difficult for mobile consumers to use. This is because mobile devices are inherently different than traditional computers. Smaller screens and access to mobile Internet make it difficult for consumers to browse sites that do not prioritize cross-platform optimization. In terms of mobile commerce, e-commerce sites make mobile payments almost impossible, providing consumers with a poor experience.

Skava aims to promote mobile commerce services

The growing number of consumers with smartphones and tablets has lead many companies to optimize their websites for mobile viewing, but much of the retail industry in the UK remains somewhat complacent. Skava recently entered into the European market in order to provide more services to the retail industry, aiming to help retailers become more accommodating of mobile commerce.