Tag: mobile commerce security

Partnership expands mobile commerce in Europe

| February 18, 2013

Mobile Commerce EuropePayair teams with Nordisk to progress mobile commerce

Payair, a leading mobile commerce platform, has announced its partnership with Nordisk, a supplier of e-commerce services for small and medium-sized businesses. Together, the two companies will work to introduce new mobile commerce services for consumers throughout Europe. Several European markets have shown a great deal of interest in mobile commerce and demand for new services has been on the rise for some time. Payair and Nordisk are eager to meet this demand with the services they can provide.

Nordisk to make use of Payair commerce systems

Per the partnership, Nordisk will integrate Payair’s mobile commerce systems into its existing e-commerce platform. This will allow new and current Nordisk customers to facilitate mobile payments in their online stores. This is something businesses throughout Europe have been calling for in recent months. These companies, especially those with a strong online presence, have been working on ways to engage mobile consumers. Without comprehensive mobile commerce services, many of these businesses have missed significant opportunities.

New opportunities opening up for Payair

Partnering with Nordisk will give Payair a broader reach in the European market. The company will be able to establish strong relationships with European businesses that have shown strong interest in mobile commerce. New opportunities will likely emerge for Payair throughout Europe, especially as more consumers become interested in mobile payments and get more experiences with the services that the company and its new partner offer.

Security stymies growth of mobile commerce outside of Europe

Europe has seen strong growth in mobile commerce in recent years. Many consumers have shown willingness to pay for products using nothing but t heir smart phones and tablets. In other parts of the world, consumers have been less eager to participate in mobile commerce. This is largely due to concerns regarding security. Mobile devices are popular targets among thieves and financial information can be exploited relatively easily for anyone familiar with how mobile commerce works.

eBay gets aggressive on mobile commerce

| February 17, 2013

ebay mobile commerceMobile commerce continues to attract the attention of eBay

eBay has been seeing strong growth in recent months. The past year has been very successful for the online retailer, partly due to the company’s increasing focus on mobile commerce. As more consumers begin to rely more heavily on their mobile devices in their daily lives, they are opting to use their smart phones and tablets to shop and bank. This growing trend holds promising prospects for eBay’s future growth and the company has come to embrace mobile commerce aggressively.

CEO expects commerce to evolve quickly in the near future

eBay CEO John Donahoe has been speaking out about the company’s interests in mobile commerce recently. Donahoe is a strong advocate for mobile commerce in general and has been working to direct the company toward new ways to accept mobile payments. The CEO has suggested that mobile commerce could be a major boon for retail, especially that which is restricted to the digital world. With more people adopting mobile devices, Donahoe believes that mobile commerce will change over the next three years than commerce in general has over the past decade.

Security is a major concern with consumers

The adoption of mobile commerce has yet to show signs of slowing down. Consumers all over the world have shown a strong interest in using their mobile devices to make purchases, but many people still have concerns over the practice. Security is the most significant of these concerns. Adoption of mobile commerce may be high among consumers, but it has yet to reach its full potential because of the security concerns that many consumers have. Until mobile payments can be made more secure, mobile commerce will continue to experience complications in the adoption process.

eBay opening up mobile commerce for other retailers

eBay accounts for approximately 20% of all e-commerce transactions throughout the world. The company represents a very strong commerce platform that has enabled to emergence of new retail groups for several years. By adopting a stronger focus on mobile commerce, eBay is also opening up new avenues of business for the retailers that rely on the company’s platform.