Tag: mobile commerce security

Mobile commerce growing among consumers

| April 7, 2013

Mobile Commerce Consumer GrowthStudy highlights the continued growth of mobile commerce

Affiliate Window, a leading performance marketing network and analysis firm, has released its latest study concerning the state of mobile commerce. According to Affiliate Window, mobile commerce continues to see strong growth across several sectors, especially in regards to retail. Consumers are becoming more comfortable with purchasing products using little more than a mobile device. The study indicates that mobile sales are seeing some turbulence, but more consumers are using their mobile devices to shop online.

Consumers becoming more apt to purchase and shop with their mobile devices

According to the study, 14% of all sales made in the retail sector came from mobile devices, approximately 5% of which came from smartphones. Mobile traffic is on the rise as more consumers begin to favor shopping with their mobile devices rather than visit physical stores. Even those that do visit physical stores are beginning to use their mobile devices more frequently to search for products online. Approximately 12% of online traffic came from smartphones.

Mobile traffic is on the rise

In March of this year, Affiliate Window recorded its one millionth mobile sale this year. Last year, the firm did not reach this milestone until August. The firm notes that mobile  traffic has increased by 3 times over what it had been in March 2012, showing that consumers are becoming more comfortable with the prospects of mobile shopping. The firm recorded the highest mobile traffic volume it has ever seen in March of this year, much of which came from consumers using iOS devices.

Security concerns begin to waver

Consumers are becoming more comfortable with the concept of mobile commerce, especially where it involves shopping for products they are interested in. Mobile commerce is being considered a more convenient option for consumers, since many people already have access to smartphones and tablets. Consumers appear to be putting their concerns with mobile commerce security aside, favoring the convenience that mobile commerce services offer over the potential threat of having their financial information stolen by malicious parties.

PayTango makes mobile payments more personal

| March 29, 2013

fingerprint scanning mobile paymentsSecurity becoming a more serious concern as mobile payments grow in popularity

Mobile payments are becoming increasingly popular, a trend that is attracting more attention to the issue of mobile security. Because mobile devices like smartphones and tablets are being used to traffic financial information, they are becoming more alluring targets for malicious groups that would like to exploit this valuable information. Security concerns have put a damper on the growth of mobile payments, but there may be ways to secure financial information without having to rely on the inherent security software of a mobile device or mobile commerce application. Biometrics may be the answer.

PayTango aims to change the way people pay

PayTango, a relatively new technology startup backed by Y Combinator and several investors based in Silicon Valley, California, has come up with a new way to make mobile payments more secure. The company has begun teaming with local universities in order to offer a new, convenient way for students to pay for goods and services without having to rely on credits cards or other forms of physical currency. The technology developed by PayTango quite literally puts purchasing power at the fingertips of consumers.

Biometric system puts a new twist on commerce

PayTango has developed a biometric system that can scan a person’s fingerprints in order to activate a payment. The system can associate a person’s various credit cards, loyalty cards, and even ID with their fingerprints through a simple scanning process. Once these payments methods have been associated with a person’s fingerprints, they can simply tap a biometric scanner in order to purchase products or services.

PayTango system receives international attention

The system is still in an early stage of development and is not yet ready for business applications. PayTango notes that it has received international interest for its system, especially from companies and organizations that have a strong interest in mobile payments. It will take some time before the biometric system can be scaled up for business applications, but PayTango has high hopes for its use in the field of mobile commerce.