Tag: mobile commerce satisfaction

Amazon and Apple lead satisfaction in mobile commerce

| February 14, 2013

Mobile Commerce Apple and AmazonReport shows Amazon and Apple win over consumers with mobile commerce services

ForeSee, a leading market research firm, has released its ForeSee Mobile Satisfaction Index: Holiday Retail Edition report highlighting consumer satisfaction in the realm of mobile commerce. Traditionally, Amazon and Apple dominate the charts in terms of consumer satisfaction. The two companies boast of a powerful online presence that has proven difficult to compete with among smaller businesses. The report from ForeSee shows that the dominance that Amazon and Apple have established online translates well into the mobile space.

Growth of mobile commerce may not bode well for physical retailers

According to the report, Amazon leads the retail industry in terms of satisfaction among mobile consumers. The retailer has adopted a very strong focus on mobile commerce, offering a variety of services to consumers that want to make purchases using their smart phones and tablets. Apple has followed suit and has found significant success through engaging mobile consumers, many of whom already make use of Apple products. The performance of these two companies does shed some light on the retail industry and its continuing struggle in the offline world.

Some retailers are experiences steep declines in store traffic

Retailers without a strong online presence continue to see major declines in business. Companies like Sears and Gamestop have been seeing less traffic in actual stores. While Gamestop does have a relatively strong online presence, Sears has been lacking in the e-commerce field for years and does not perform well among mobile consumers. Retailers that are not embracing mobile commerce may actually be missing a significant opportunity at keeping their own business afloat.

Mobile commerce adoption is not free

Mobile commerce has become a powerful trend with consumers. Smart phones and tablets are abundant and people are finding it easier to shop using their mobile devices than go to physical stores. Adopting mobile commerce is not free, however, as retailer have to develop a suitable platform that is accommodating to mobile consumers. Those that cannot afford to invest in such an endeavor are unable to fully embrace mobile commerce.

OpinionLab study highlights consumer satisfaction with tablet devices

| December 23, 2012

Tablet Devices T-Commerce StudyOpinionLab sheds light on consumer feedback

OpinionLab, a leading provider of Voice of Customer feedback, has released its Holiday 2012 eCommerce Site Experience Findings study. The study focuses on shedding insight on the experiences that consumers had using mobile commerce and e-commerce platforms during their holiday shopping in 2012. Christmas has yet to arrive, so the study mostly accounts for the experiences consumers had during the Thanksgiving shopping weekend, which includes Black Friday and Cyber Monday. The study draws upon the information provided by more than 43,000 consumers.

Consumers favor tablets over smart phones

Mobile commerce had a strong showing during the holiday shopping season this year. Millions of consumers made use of their mobile devices in order to purchase the products that they wanted the most. According to OpinionLab, one theme dominated the feedback they received for the study: Most consumers favored their tablet device over their smart phones when shopping. The study notes that consumers using tablets were more satisfied with their shopping experience than those using smart phones.

Tablets are not ideal for commerce

Though consumers preferred their tablet devices, the study shows that tablets were most favored for shopping, not for actually purchasing products. The study indicates that more consumers used tablet devices to research products, price hunt, and browse online stores. Customer satisfaction begins to diminish when mobile transactions become involved, with consumers claiming that tablet devices are not well suited to take advantage of e-commerce platforms. Part of this may be due to the fact that e-commerce platforms are rarely optimized to be used on tablet devices.

2013 may be a great year for mobile commerce

Tablets are becoming more popular with consumers, presenting a promising opportunity for retailers and other businesses in terms of engagement. Tablets have already shown promising growth this holiday season and this momentum may well carry into next year. OpinionLab predicts that mobile commerce will have an even stronger performance in the 2013 holiday season than it did this year.