Tag: mobile commerce satisfaction

Mcommerce consumers are nearly as happy as those using desktops

Mcommerce desktopA new report from Foresee has shown that survey participants are almost equally satisfied with the channels.

According to the results of a survey that was performed by Foresee and that were just released in a report by that firm, consumers are becoming increasingly satisfied with mcommerce, to the point that it is approaching the levels felt by desktop shoppers.

The survey was designed to look into the satisfaction felt by visitors to forty of the largest U.K. mobile retailers.

The survey examined the progress of this mcommerce trend over both retail websites and apps in the United Kingdom since 2010. In an area where the average satisfaction score for sites on the regular web in the U.K. was 74 out of a possible 100 points, mobile wasn’t very far behind at all, having received an average experience score of 72.

The difference between mcommerce and desktop has been steadily shrinking over the years.

In fact, over the last three years, that difference has been falling at a rapid rate, from having been five points to its current position at two points. The outcome of the survey has raised two potential possibilities. These are that shoppers are either becoming more accustomed to mcommerce and are therefore naturally feeling more satisfied by their experience over that channel, or retailers have been paying attention to consumer behaviors and have been evolving to improve the mobile experience that they provide.

The report suggested that it is likely a combination of those two factors. That said, whatever the cause, consumers are indeed feeling happier with the mcommerce experience that the leading retailers have to offer. At the same time, it is also implying that businesses that are not providing any mobile platform are possibly missing out on a tremendous opportunity to reach consumers in an area where those shoppers are feeling increasingly comfortable.

The research placed the spotlight on the fact that most online shopping remains on the standard web, using desktops and laptops, as opposed to mcommerce. Eighty seven percent of the respondents used a home computer for shopping online. Only 12 percent shopped with a smartphone and only 9 percent used a tablet.

Customer satisfaction in mobile commerce on the rise

Mobile Commerce Customer SatisfactionStudy shows consumers are more satisfied with their mobile commerce experiences

Customer satisfaction with mobile commerce seems to be steadily improving as mobile commerce services become easier to use and address many of the security concerns that consumers have. A new study from Foresee highlights this satisfaction among consumers in the United Kingdom. UK consumers have been showing strong interest in mobile commerce over the past two years. Many of these consumers have been using their mobile devices to shop online at the various retailers in the UK that have come to embrace mobile commerce.

Study highlights UK e-commerce sites

The study from Foresee examines the 40 largest retailers in the UK that have e-commerce websites. Each retail site was rated on a 100-point scale. The study found that consumer satisfaction with traditional websites held steady at 74 since 2010. It also found that satisfaction for mobile websites came in at 72 among consumers. Foresee notes that the disparity between these two channels has been slowly decreasing and the firm suggests that satisfaction in mobile commerce may soon overcome that seen in traditional channels.

Consumers becoming more comfortable with making mobile payments

The study suggests that consumers are becoming more comfortable with mobile commerce. Over the past two years, more mobile commerce services have become available, either in the form of mobile applications or through the use of NFC technology. Security concerns have also been addressed in order to create more peace of mind among consumers that wish to participate in mobile commerce. Adoption of mobile commerce is highest among retailers as they consider this form of commerce a very attractive concept to modern, tech-savvy consumers.

Better services encourage participation from consumers

The study shows that more people are using their mobile devices to shop for and purchase products. This trend is not likely to change in the foreseeable future, according to Foresee. Consumers are likely to continue showing support for mobile commerce, especially as new services become available to them that make shopping from their mobile device more convenient.