Tag: mobile commerce report

Global A2P SMS Market Set for Rapid Growth, To Reach Around USD 70.0 Billion by 2020

Zion Research has published a new report titled “A2P SMS Market for Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2014 – 2020.” According to the report, global demand for A2P SMS market was valued at around USD 55.0 billion in 2014, and is expected to reach USD 70.00 billion in 2020, growing at a CAGR of around 4.0% between 2015 and 2020.

A2P SMS stands for application to person SMS. These messages are sent from any web application or a browser to the subscribed end-user. This service can also be a two way service i.e. from person to application. The A2P SMS service offers various alerts, notifications, promotional messages, news, polling contests, banking updates, flight alerts, etc. A2P SMS is one of the fastest growing service markets. A2P SMS service is widely used host of industries such as banking, financial services, and insurance, retail and marketing, healthcare, media, entertainment, and tourism.

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A2P SMS market is primarily driven by strong growth in mobile subscribers across the world, especially in emerging economies such as India, China, etc. Large number of senders and receivers are depending upon A2P SMS for mobile payments, banking, and marketing activities. Additionally, rapidly advancing technology and innovations are also expected to fuel the growth of this industry. However, technological issues and illegal activities are expected to be major concerns for telecom operators during the forecast period.

A2P SMS Market

The A2P SMS market is segmented on the basis of various application segments that include pushed content services, customer relationship management services, promotional campaigns, interactive services and other applications. In 2014, the customer relationship management services dominated the application segment and accounted for around 30% shares of the total revenue generated. Robust growth of e-commerce as well as growth of banking and financial industry is mainly driving growth of customer relationship management service segment. The online retail trading application is also expected to exhibit rapid growth in the years to come. Online retail trading industry needs A2P SMS services for authentication purposes like OTPs (One Time Password) and confirmation messages for delivering product. Furthermore, the increasing promotional campaigns by industries and enterprises are expected to propel demand for A2P SMS across the globe during the forecast period.

Browse the full “A2P SMS Market for Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2014 – 2020” report at http://www.marketresearchstore.com/report/a2p-sms-market-for-pushed-content-services-customer-z38850

The A2P SMS market was dominated by Asia Pacific with over 40% share of the total revenue generated in 2014. Strong demand from emerging economies such as China and India is a major driving force for growth of A2P SMS market in the region. North America and Europe are other important regional markets for A2P SMS market. Latin America and Middle East & Africa are also expected to witness significant growth in A2P SMS market in the years to come.

Some of the key players for the global A2P SMS market include Syniverse Technologies, LLC, AMD Telecom S.A., FortyTwo Telecom AB, mBlox, Inc., Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Angkor Data Communications Group Co. Ltd., and Optimizer International Group, Inc.

This report segments the global A2P SMS market as follows:

A2P SMS Market:  Application Segment Analysis

  • Pushed content services
  • Customer relationship management services
  • Promotional campaigns
  • Interactive services
  • Other

A2P SMS Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East & Africa

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Zion Research is a market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. Zion Research experienced team of Analysts, Researchers, and Consultants uses proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.

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Security may be impairing the adoption of mobile commerce

Report highlights consumer concerns regarding mobile security

IDG Global Solutions has released a new report focused on the safety aspects of mobile commerce. The report notes that many people are willing to use their smartphones and tablets to shop online, but safety concerns keep them from doing so. High profile cyber attacks on retailers often discourage people from participating in mobile commerce, as they believe that their financial information is constantly at risk of exploitation. Poorly optimized mobile shopping platforms are also keeping people away from mobile shopping as well.

Retailers are finding it difficult to engage mobile consumers in an effective manner

The report notes that many people are visiting mobile websites from their smartphones and tablets, but retail sites have a problem with engaging these consumers effectively. Sites that do not have a retail focus are better equipped to handle mobile traffic, but many retailers have not yet figured out how to cater to the needs of mobile consumers, leaving them with poor online shopping experiences.

Consumers are beginning to favor their mobile devices over PCs and laptops

Mobile security protectionMany people are beginning to rely on their mobile devices almost exclusively when shopping online. The report shows that an estimated 40% of consumers have abandoned their PCs or laptops in favor of smartphones and tablets. Consumers appear to be particularly fond of tablets when it comes to mobile shopping, as their larger screens provide a more enjoyable shopping experience. Retail sites are somewhat more accommodating of tablet devices, but still suffer from effectively managing mobile traffic.

Security concerns are keeping people away from mobile commerce and many are uncomfortable with how retailers are using their personal information

Security is, perhaps, the most significant problem currently facing the mobile commerce space. Many people are cautious of visiting mobile retail sites because they do not believe that retailers are able to adequately protect their personal information. Some believe that retailers use their personal information for marketing purposes without permission. The security issue is affecting the adoption of mobile commerce among consumers in a negative way, giving people a reason not to shop online with their mobile devices.