Tag: mobile commerce platforms

Branding Brand report highlights growth of mobile commerce

Branding Brand, a leading mobile commerce platform for retailers, has released the results of its latest Mobile Commerce Index report. The report highlights the performance of mobile commerce in the retail sector, highlighting the traffic that mobile devices represent therein. Mobile commerce is particularly strong in the retail industry and has been well received among a wide range of consumers. The mobile sector has yet to show signs of slowing down when it comes to expansion within the retail industry.

E-commerce sites continue to see high mobile traffic

The report focuses primarily on e-commerce sites that are optimized for mobile use rather than sites that are not optimized for mobile use. In the past, retailers that have been accommodating of mobile commerce have seen a significant growth in online sales. The report shows that this continues to be the case to some degree, especially as smartphones and tablets continue to grow in popularity among consumers.

Smartphones emerging as leading mobile commerce platforms

According to the report, smartphone visits to mobile commerce sites rose by 60% in April of this year over what they had been in April 2012. Tablet visits for the same time period rose by 50%. Smortphones represented the largest growth in mobile sales this year, seeing an increase of 85% over what they had been in 2012. Smartphone revenue also grew by 44%, showing that consumers seem to have a great deal of favor for smartphones when it comes to mobile commerce.

Mobile traffic continues to grow online

Branding Brand notes that approximately 30% of all e-commerce traffic now comes from mobile devices. This is part of a continuing trend that shows more consumers are becoming enamored with mobile commerce as time goes by. This trend is associated with the growing availability of mobile devices and the increasing affluence of the general population. Moreover, those with smartphones and tablets are more likely to spend money online than those without such devices.

paythru receives strong backing from investor network

A promising mobile commerce platform in the United Kingdom known as paythru has raised over $900,000 through the R4estoration Alpha Angels investment network. paythru has won the support of investors because of its ambitious growth initiatives as well as the growing popularity of mobile commerce in general. In the United Kingdom, mobile commerce is quickly becoming a lucrative business, and one that could have promising financial prospects for the companies that invest therein.

paythru offers cloud-based mobile commerce

paythru is one of several mobile commerce platforms that is available in the UK market. The platform does something that many others do not, however, in that it offers cloud-based services to consumers. Cloud computing is a relatively new concept that revolves around the use of a large network of computer servers to offer a wide range of services to consumers and businesses. A cloud computing network can often solve some of the problems associated with data storage and security, which is why cloud-based systems are becoming so popular in the realm of mobile commerce.

Cloud computing sidesteps NFC requirements

paythru uses its cloud network to transform a mobile device into a mobile payment platform. This allows consumers with mobile devices to make payments for products using nothing but their smart phone or tablet. Moreover, these devices do not need to be equipped with NFC technology in order to participate in mobile commerce. Much of the mobile commerce sector hinges on NFC technology, which is used to facilitate mobile payments. NFC-enabled devices have been somewhat rare in the global market, thus limiting the growth of mobile commerce. paythru has found a way to solve this problem.

Funding to help firm reach more consumers throughout market

The Restoration Alpha Angels network, which is comprised of investors from Restoration Partners, has poured a significant amount of support behind paythru. Backed by this funding, the firm will be able to expand its reach in the UK market, thereby engaging more consumers and getting these people involved in mobile commerce.