Tag: mobile commerce platform

Branding Brand continues to find success in mobile commerce sector

| September 24, 2013

Mobile commerce vendor raises $9.5 million in funding

Branding Brand, a leading mobile commerce vendor, has announced that it has raised over $9 million in Series B funding. The company has made a major impact in the mobile commerce space, enabling large brands, such as Costco, Sephora, and Redken to facilitate mobile payments. Branding Brand is responsible for the e-commerce and mobile commerce platforms of more than 200 of the world’s top retailers, a major accomplishment considering the competition that exists in the mobile commerce space.

Funding to help company expand and improve services

Backed by new funding, Branding Brand is expected to expand its mobile commerce services as well as introduce improvements to its already existing platform. The company is likely to continue its focus on the mobile space, helping retailers make their existing web presence more mobile friendly. Branding Brand utilizes proprietary technology to make conventional sites more accommodating to mobile devices, improving the shopping experience that smartphone and tablet users have on these sites, thereby promoting mobile commerce.

Mobile Commerce SuccessBranding Brand helps retailers engage consumers more dynamically

Branding Brand does not only make websites more mobile friendly, of course. The company also helps develop engagement initiatives for retailers. For Sephora, for instance, Branding Brand introduced a feature into the company’s website that allowed Facebook users to easily invite their contacts to registry lists. Other retailers have made use of the services that Branding Brand offers. Branding Brand currently sees more than $1 billion in transactions coming through its mobile commerce platform, an increase from the $60 million in transactions it had recorded in 2011.

Mobile commerce continues to grow in popularity among businesses

Like other companies in the mobile commerce sector, Branding Brand has benefitted from the growing popularity of mobile technology. Today, consumers are more integrated into their smartphones and tablets than they have ever been in the past. This has led to the emergence of new forms of commerce and new shopping trends. Retailers around the world have been feeling the pressure to engage these consumers on platforms they have become very comfortable with, hence the increased interest in mobile commerce among businesses.

Boxed puts a new spin on mobile commerce

| August 27, 2013

Mobile commerce startup breaks the mold

A new mobile commerce startup called Boxed aims to make wholesale goods more easily obtainable for consumers. Typically, people have to go to large, membership-based department stores in order to purchase bulk goods at low prices, but these stores do not exist on every corner. Consumers can typically find a wide variety wholesale goods online, but the costs associated with shipping these goods mitigates any savings they could see. Boxed intends to change this by offering consumers with a way to purchase and receive wholesale products at a low cost.

Boxed provides free shipping to orders over $75

Boxed officially launched this week and is currently restricted to the eastern half of the U.S. Using the application, consumers can purchase a wide variety of products and have these products shipped directly to their home. Orders exceeding $75 will receive free, two-day shipping. The concept behind Boxed is to provide consumers with all the convenience of a wholesale department store without the auxiliary expenses associated with such stores.

Mobile Commerce - Boxed appCompany holds its own inventory

Boxed is not just a mobile commerce platform. Behind the application, the company boasts of its own warehouse that stores approximately 500 unique products at any given time. This is somewhat different from the trend that has emerged in the mobile commerce scene. Companies like eBay and Google have been partnering with retailers in order to provide expedited shipping of products without actually having to keep their own inventories. Boxed, however, believes that holding its own inventory and fulfilling shipments is a better way to provide consumers with the services they are interested in.

Mobile commerce continues to evolve

Many trends have begun to emerge in the mobile commerce sector, but mobile commerce cannot be defined by any of these trends on their own. The constant evolution of the mobile space has provided mobile commerce with a lot of room to grow and companies like Boxed have been able to exploit this to their advantage. Boxed aims to offer a new service to consumers that may appeal to people’s interest in convenience and efficiency.