Tag: mobile commerce platform

Forrester Research has stated that the company has been “ranked as the leader” in its sector.

Branding Brand, the mobile commerce platform provider that is growing the most rapidly in the world, has now also been named as a leader in its industry according to the global independent research firm, Forrester Research, Inc.

The firm released a report that named Branding Brand as the leading provider.

The name of the report was “The Forrester Wave™: Mobile Commerce Solutions Providers, Q4, 2013.” The report indicated that the scores that were earned by the Branding Brand mobile commerce platform were the highest when compared to the rest of the competition. The firm was able to receive the top scores for market presence as well as its current offerings. It stood out as having a strong and rapidly growing retail client base. It also concentrated notably on pushing innovation, and has a powerful technology platform.

The firm made itself notably different as a mobile commerce platform, well beyond being a tech provider.

The company’s clients have noted a particular preference for the firm’s hands on consulting for smartphone based shopping as well as insight for retail that is made available. Also identified as high in value were the company’s responsiveness to client ideas and its program’s management skills. Outside of a solid consumer facing smartphone and tablet apps and web, the company has also done very well in increasing its installed base among its existing client base in order to expand on its offerings. This is especially true in the area of associate clientele applications and in-store kiosks.

The report explained that the company has focused its attention on becoming a solid platform instead of “doing bespoke client implementations”. When compared to its competition, its efforts with its platform have given it the ability to quickly develop and create new innovations in the mobile sphere, such as Passbook, across its complete client base, without racking up a large bill.

According to the co-founder of Branding Brand, Chris Mason, who is also its CEO, the company is proud to know that it is a mobile commerce platform provider leader, adding that “Now, it is our responsibility to continue innovating and earn this honor every day.”

Executives envision a promising future for mobile commerce

The future of mobile commerce is beginning to become a prominent subject around the world. People everywhere are beginning to rely more heavily on mobile technology in the daily lives, which is leading to a growing demand for comprehensive mobile commerce services. Executives from some of the leading companies in the mobile commerce sector have begun offering some insight into what the future may hold for the mobile space and for commerce in general.

Retailers are beginning to develop their own technology

Richard H Harris, CEO of payment technology pioneer Ensygnia, claims that retailers and vendors will play a major role in determining how individuals interact with the world around them. Retailers have begun to take matters into their own hands by developing their own technology and software as a way to engage consumers that are becoming increasingly mobile. Much of this technology is taking the form of mobile commerce platforms, which allow consumers to pay for products with their mobile devices. These platforms are also being equipped with social networking tools as well in an attempt to increase dynamic interact between consumers and businesses.

Mobile commerce could change the way consumers interact with businesses

Sam Shrauger, head of digital for developed markets at Visa, claims that mobile commerce and technology will become a more integrated part of daily life. Shrauger envisions a not-too-distant future wherein consumers can walk into a restaurant and their meal is waiting for them at their table, having ordered the meal from their mobile device in advance. Similar occurrences may be seen in the retail sector as companies work more closely together to take advantage of mobile commerce.

Technology is becoming more mobile-centric

Carey Kolaja, vice president of global solutions management with PayPal, notes that loyalty programs and point-of-sale systems targeting mobile technology have advanced more in the past year than they have in the past decade. The momentum growing behind the mobile space is likely to propel mobile commerce to new heights, especially as more consumers gain access to smartphones and tablets and wearable technology moves from science fiction to reality.