Tag: mobile commerce partnership

The joint venture between Monitise and Visa has started a strategic deal with the Indian bank.

A new mobile commerce and smartphone payments partnership has now been announced between ICICI Bank from India, and the Visa and Monitise 50/50 joint venture in the country called Movida.

The largest private sector bank and the joint venture signed the agreement for smartphone friendly offerings.

Through this new partnership, ICICI bank intends to make new mobile commerce and payments offerings in a deal that has been compared to the one that occurred in 2012 between the same platform, Movida, and HDFC Bank, the second largest one in India’s private sector.

This will give ICICI’s customers the chance to take advantage of some of the potential of mobile commerce.

Some of the mobile commerce offerings that the Movida platform will provide to ICICI customers include the ability to pay their bills, purchase movie tickets, and recharge their prepaid wireless accounts from their smartphones at any time, no matter where they are.

The Movida platform can be accessed through Interactive Voice Response (IVR) technology that is currently available in a number of different language (which is important considering the diversity in languages in India) or through the menu-based Unstructured Supplementary Service Data (USSD) GSM mobile protocol technology. The hope is that by providing these different mobile commerce options for access, it will help to maximize the number of consumers who will have the appropriate smartphone technology to use it.

ICICI Bank plans to roll out its new mobile commerce options later on in this quarter. It will be available to its payment card holders and will function across all of the different wireless networks through any payment credit card, including Visa, MasterCard, and a range of others.

In order to use the new mobile commerce feature, cardholders will need to link their card of choice to their smartphone number, which has been registered with ICICI Bank. They will then be able to make a payment through Movida’s secured connection. The card data is secured through the use of a unique, customer selected PIN which will be entered at each use.

Google and ZenithOptimedia join to promote mobile commerce and marketing

Google has announced a new and ambitious partnership with ZenithOptimedia, a leading media services agency. Together, the two companies intend to encourage brands to increase their spending in the mobile space. This includes promoting various mobile-centric services within the realms of marketing and commerce. Mobile commerce, in particular, is a major interest for Google as the company has been working to establish a foothold in this sector for the past two years.

Partnership spawns Horizon venture

Together, Google and ZenithOptimedia have launched Horizon, a joint venture that aims to provide consultancy services to large brands. Horizon will be responsible for highlighting the benefits that could be seen through engaging the mobile sector. More effective mobile marketing techniques could be a major boon for brands looking to engage consumers in a more dynamic way. With the number of consumers with mobile devices growing, marketing on this channel is becoming more important.

Horizon to promote the benefits of mobile commerce and marketing

Horizon will also work to draw some attention to mobile commerce, highlighting the benefits that could be found through the offering of comprehensive mobile commerce services. Consumers with smartphones and tablets have shown their strong interest in using these devices to purchase goods. As consumers become more mobile, their interests in mobile commerce are growing, creating promising opportunities for brands eager to connect with a new generation of consumers.

Google eager to establish foothold in mobile commerce

Google has been working to etch out a place for itself in mobile commerce, but already holds a formidable stance in the marketing space. The company recently reformed its AdWords platform in order to provide better services to marketers. The company has a strong interest in supporting the mobile initiatives that these marketers may have interest in and continues to make changes to popular platforms to support this. ZenithOptimedia has similar interests and is eager to see brands become more mobile conscious in the near future.