Tag: mobile commerce partnership

Turbulence rocks mobile commerce partnership

Mobile commerce deal between VeriFone and the Taxicab Commission goes sour

VeriFone, a leading developer of point-of-sale technologies, has been making strong progress in the field of mobile commerce recently. The company has seen the demand for mobile point-of-sale systems grow in recent years and has been working to accommodate the needs of its customers, many of whom have shown aggressive interest in mobile payments. VeriFone recently entered into a deal with the Taxicab Commission of Washington D.C. The partnership had started relatively well, but soon encountered significant problems that eventually lead to significant turbulence.

Mobile commerce is growing in popularity, but problems still exist

While mobile commerce is one of the fastest growing industries in the world, not all of the news that comes from this field can be good all the time. The partnership between VeriFone and the Taxicab Commission is one example of this and the partnership may serve as an example of the perils that exist in the mobile commerce field. Due to the relative youth of mobile commerce, the challenges that companies face in this field are still somewhat unknown and partnerships that run into these challenges may be able to provide some degree of insight on how such challenges can be overcome or avoided altogether.

Mobile commerce partnership goes sourPartnership had sought to bring mobile commerce into taxi transportation

The partnership between VeriFone and the Taxicab Commission was meant to install smart meters into the cabs that operate in Washington D.C. These smart meters would facilitate mobile payments, allowing consumers to pay cab fares with their mobile devices rather than traditional forms of currency. The adoption of smart meters was considered a good business move due to the growing number of consumers that are becoming more reliant on their smartphones and tablets. The Taxicab Commission had initially been enthusiastic regarding the partnership, but quickly sought to back away from the deal it had made with VeriFone.

VeriFone notes strong interest in mobile commerce field remains clear among many companies

VeriFone is now claiming that the Taxicab Commission owes the company as much as $18.5 million. Most of these expenses come from cancellation fees that had been negotiated prior to the finalization of the partnership between the two companies. While the partnership between the two companies has fallen through, VeriFone notes that mobile commerce is still a field where many merchants and other businesses are showing a great deal of interest.

Partnership expands mobile commerce in Europe

Mobile Commerce EuropePayair teams with Nordisk to progress mobile commerce

Payair, a leading mobile commerce platform, has announced its partnership with Nordisk, a supplier of e-commerce services for small and medium-sized businesses. Together, the two companies will work to introduce new mobile commerce services for consumers throughout Europe. Several European markets have shown a great deal of interest in mobile commerce and demand for new services has been on the rise for some time. Payair and Nordisk are eager to meet this demand with the services they can provide.

Nordisk to make use of Payair commerce systems

Per the partnership, Nordisk will integrate Payair’s mobile commerce systems into its existing e-commerce platform. This will allow new and current Nordisk customers to facilitate mobile payments in their online stores. This is something businesses throughout Europe have been calling for in recent months. These companies, especially those with a strong online presence, have been working on ways to engage mobile consumers. Without comprehensive mobile commerce services, many of these businesses have missed significant opportunities.

New opportunities opening up for Payair

Partnering with Nordisk will give Payair a broader reach in the European market. The company will be able to establish strong relationships with European businesses that have shown strong interest in mobile commerce. New opportunities will likely emerge for Payair throughout Europe, especially as more consumers become interested in mobile payments and get more experiences with the services that the company and its new partner offer.

Security stymies growth of mobile commerce outside of Europe

Europe has seen strong growth in mobile commerce in recent years. Many consumers have shown willingness to pay for products using nothing but t heir smart phones and tablets. In other parts of the world, consumers have been less eager to participate in mobile commerce. This is largely due to concerns regarding security. Mobile devices are popular targets among thieves and financial information can be exploited relatively easily for anyone familiar with how mobile commerce works.