Crowd Mobile announces its acquisition of Track Holdings
Crowd Mobile, a company operating within the mobile space, has announced the successful acquisition of Track Holdings, a leading mobile payments specialist based in the Netherlands. Through the acquisition, Crowd Mobile seeks to accelerate product launches and improve its promotional campaigns in markets throughout Europe. Crowd Mobile have been involved in the mobile payments space for some time and has been working with several companies in order to establish a stronger position in the mobile space as a whole.
Mobile commerce continues to expand throughout the European market
Europe has become a major mobile commerce market, with many consumers relying more heavily on their mobile devices to shop online for products and services. Retailers throughout Europe have begun to rely on the mobile space in order to effectively engage consumers and some are even beginning to support mobile payments in their physical stores. Over the coming years, mobile payments are expected to become much more prolific throughout Europe, especially in countries where smartphone penetration is high.
Track Holdings has managed to find success in the mobile payments sector
Track Holdings has proven to be a profitable mobile commerce business, which may be a boon for Crowd Mobile. The fact that Track’s mobile commerce platform is profitable, it may be able to provide Crowd Mobile with strong revenue growth. It may also allow Crowd Mobile to better engage a wider range of consumers, many of whom have been looking for access to a mobile payments platforms that suit their interests and needs.
Acquisitions continues to become more common in the mobile payments space
Mobile payments continue to expand throughout the world and acquisitions are becoming more common within this sector. Several companies are looking to acquire those that have shown that their mobile commerce platforms are successful. Such acquisitions are expected to lead to vast improvements in the mobile payments space. Large organizations competing with one another is expected to bring about the use of new technology that makes mobile commerce more secure as well.
Cyber attacks growing more common in Australia and other countries
Cyber attacks are becoming more frequent in Australia as mobile usage continues to grow throughout the country. With mobile devices becoming more common, so too is mobile commerce. According to a new report from ThreatMetrix, mobile devices now account for 31% of all transactions made in the country. This has made Australia a very attractive target for malicious groups that would like to take advantage of consumers and businesses that are involved in mobile commerce.
Mobile commerce has become an attractive target for malicious groups
The report from ThreatMetrix shows that Australia is in the top 10 countries around the world when it comes to cyber attacks and serious security threats. Targeted attacks are becoming much more prevalent in the country, as consumers are finding themselves increasingly exposed to cyber attacks when they participate in mobile commerce. The report notes that digital identities are now a form of global currency, as a person’s identity has a significant amount of financial data associated with it.
Growing number of transactions are proven to be fraudulent
ThreatMetrix has monitored many mobile payments made in Australia and other countries. Approximately 20% of the transactions that the organization monitored were payment related, with 3.1% of these mobile payments being flagged as representing malicious attack traffic. The company’s report shows that an estimated 3.1% of account creation on mobile commerce platforms was fraudulent as well. The growing use of mobile applications is being linked to the rise in security threats and cyber attacks in the mobile commerce space as well as others.
Security issues are a concern for consumers, but mobile commerce continues to grow in Australia and elsewhere
Security concerns have plagued the mobile commerce space for some time. These concerns have prevented many consumers from using their mobile devices to purchase products either online or in physical stores. Despite the security concerns, however, mobile commerce continues to grow and companies involved in this space have been investing in improved security and the use of new technology that can protect consumer financial information.
