Tag: mobile commerce news

Instagram may soon control the social commerce space

| September 28, 2015

Instagram is a growing force in the mobile commerce sector as it continues to expand therein

Instagram may soon become the most powerful force in social commerce. The social network now boasts of more than 400 million users and has become one of the most prominent engagement platforms in the world. As a mobile-first platform, it has an engagement that is seven times higher than Facebook and Twitter. While Facebook owns Instagram, the social networks operates autonomously but may become one of Facebook’s leading forces in its constant struggle to establish a foothold in the social commerce space.

Social commerce is gaining steam in the digital world as consumers look for new ways to shop online

Social commerce is a relatively new concept. It involves engaging consumers over social networks and exposing them to new products that they may be interested in. Through these networks, consumers can purchase products. This is typically done through mobile devices, as they represent a convenient way to shop online and many of the people that use social networks access these networks with their smartphones and tablets.

Socially-enabled mobile commerce may be the way of the future

Instagram - Social CommercePoinSource, a digital marketing agency, suggests that socially-enabled mobile commerce is on the rise. The reason behind this may be because social commerce represents a more intimate and immediate way for consumers to shop online. The fact that Instagram is a mobile-first platform has placed it in an ideal position to take advantage of consumer interests, which it has begun to do tentatively in order to establish a foothold in the emerging mobile commerce market.

User-generated content makes it easy to expose others to popular products

One of the reasons Instagram has become such a powerful force in social commerce is because it relies on user-generated content. Users have found it easy to recommend products they enjoy to their friends and followers, and Instagram has implemented effective call-to-action tools that have encouraged online purchases through the platform. The challenge, however, is for brands to find ways to engage consumers and convert this engagement into purchases online.

Holiday season may bring growth to the mobile commerce market

| September 25, 2015

Many consumers may use their mobile devices to shop during the holidays

The holiday season is rapidly approaching and this may represent a major opportunity involved in the mobile commerce space. Touch of Modern, an e-commerce company that specializes in exposing men to products and bands that they may be interested in, reports that the 2014 holiday season was particularly significant in terms of growth. The upcoming holiday season may provide the mobile commerce space with significant momentum that will encourage more retailers to become mobile-centric.

Touch of Modern is seeing major growth through the holiday season

Touch of Modern raised some $14 million in Series B funding last year. During that same year, the company’s revenue grew by 400%, with mobile commerce representing a significant portion of this growth. More consumers are accessing e-commerce sites through their mobile devices. These consumers note that using their mobile devices has made it easier for them to shop for and purchase products. Mobile shopping is particularly popular among consumers with long commutes, as they are able to do their shopping while traveling and have products delivered to their homes.

IBM shows that mobile traffic is growing aggressively, largely due to the holiday shopping season

Mobile Commerce Thanksgiving Shopping A report from IBM has shown that mobile commerce saw explosive growth in 2014, largely thanks to holiday shopping. On Thanksgiving Day, mobile traffic accounted for some 52.1% of all online traffic. This was the first time that mobile devices accounted for more traffic than their PC counterparts. Consumers also spent more money through their mobile devices during the 2014 holiday season than they had done in 2013.

Retailers may have major opportunities in the mobile commerce field

Mobile commerce may see a greater increase this year than it saw in 2014. More retailers have begun to embrace the mobile space, hoping to engage consumers that favor shopping with their smartphones and tablets. Retailers have significant opportunities that they can take advantage of this year, but they will have to provide consumers with an enjoyable and convenient mobile shopping experience in order to do so.