Tag: mobile commerce news

US Bank teams with Monitise to make a move on mobile payments

| October 15, 2013

Mobile payments platform planned through new partnership

Mobile payments firm Monitise has announced its partnership with U.S. Bank, one of the leading financial service firms in the United States. Together, the two organizations will launch a new mobile payments platform and encourage consumers to become more accepting of mobile commerce. Consumers have been growing more interested in mobile payments, but relatively few people are comfortable with managing money on their mobile devices, largely due to the security concerns they have regarding their financial information.

Companies plan to engage consumers through the mobile space

U.S. Bank is no stranger to the concept of mobile payments. The bank has been working to grow more accommodating to mobile commerce in recent years in order to better serve the needs of its customers. The bank has introduced many services that allow customers to manage their accounts from their mobile devices, but its new partnership with Monitise is expected to take its mobile commerce endeavors to a new level. Monitise has extensive experience when it comes to mobile payments and may be able to help U.S. Bank establish a more formidable presence in the mobile space.

Mobile Payments partnershipProject to receive support from Nellymoser and Digimarc

Specific details concerning the platform Monitise is developing for U.S. bank have not yet been released. The platform is expected to cover product discovery, selection, and instant checkouts, however. The project will also receive support from Digimarc, a digital identification specialist, and Nellymoser, which specializes in mobile marketing and digital media. Backed by such strong support, the mobile payments platform is expected to garner a significant amount of attention from consumers.

Bank intends to be a leader in mobile payments

U.S. Bank has a strong interest in establishing itself as a leader in the mobile payments space. The bank will have to compete in a crowded arena, however, filled with companies that have already established a strong foothold in the sector. Monitise is well versed in this competition, of course, and may be able to help U.S. Bank achieve its goals in the mobile commerce field.

IBM moves toward mobile commerce

| October 14, 2013

IBM acquires mobile commerce and marketing firm

IBM is looking to bolster is presence in the mobile commerce sector. The technology firm recently acquired Xtify, a company that specializes in mobile payments and marketing. While IBM has not released any concrete information concerning the acquisition, Xtify has an extensive history of operations in the mobile sector. The company was formed in 2009 and has been facilitating mobile commerce and marketing services since then.

Demand for mobile services in growing among consumers

Mobile commerce has become a very competitive, yet attractive field for large companies like IBM. These companies see a great deal of promise in the mobile commerce sector, especially as more consumers gain access to smartphones and tablets. In emerging markets, these consumers are showing a great deal of interest in purchasing products and shopping from their mobile device. As such, companies are looking to take advantage of the growing popularity of mobile commerce by engaging consumers in dynamic ways and offering them new services. For large companies, one of the best ways to break into mobile commerce is to purchase a smaller company that already has a presence in the sector.

IBM mobile commerceMobile marketing is gaining momentum

While Xtify does offer mobile commerce support, the company also has a variety of marketing services. With more consumers becoming reliant on their smartphones and tablets, mobile marketing has become more important. Finding ways to connect with mobile consumers has been a difficult task, and IBM’s acquisition of Xtify may help smooth the learning curve.

Acquisitions help large companies compete in mobile commerce field

IBM already offers a variety of support platforms for e-commerce retailers, but the company has only recently begun participating in the mobile commerce space. While the company’s acquisition of Xtify may not translate into higher mobile commerce revenue, it could be a sign of how IBM plans to approach the sector in the future. These acquisitions are becoming more common as large companies work to compete with one another in the mobile commerce arena.