Tag: mobile commerce news

Argos finds success in mobile commerce

| October 24, 2013

Mobile commerce sales make strong progress at Argos

Argos, a leading retailer in the United Kingdom, has been reporting impressive results from the mobile commerce sector. The retailer has been working to become more engaging with mobile consumers in recent years, hoping to offer better services to those tethered to mobile devices. This has become quite common throughout the retail industry. Many companies are eager to engage consumers in new ways, embracing mobile commerce and new marketing initiatives in order to adapt to changes in technology and the shopping habits of consumers.

Sales rise 16% as Argos focuses on the mobile space

Argos has seen its mobile sales more than double during the first half of its fiscal year, rising by 16%. Approximately 43% of the entirety of the retailer’s sales were made online. While the majority of sales were made from traditional computers, sales made through tablets and smartphones grew by 124%. The retailer’s multichannel sales now account for nearly $1 billion, with mobile commerce making up a sizeable portion of that total.

Argos - Mobile CommerceDigital transition makes Argos more relevant with consumers

The retailer is currently undergoing something of a digital transformation. Argos has taken note of the growing popularity of smartphones and tablets among shoppers and has been working to grow more accommodating to the needs of these consumers. In the future, many people are likely to shop from their mobile devices rather than visit physical stores. While this has caused some concern among retailers, companies like Argos are taking a proactive approach to the issue, establishing strong online presences in order to remain relevant with consumers.

Some retailers find mobile commerce to be a challenging problem

Mobile commerce has proven to be beneficial to Argos, but other retailers have not fared as well in their mobile endeavors. One of the greatest challenges currently facing retailers has to do with their websites. Most retail sites are not optimized to be used from a mobile device. This leaves many consumers with a poor experience, making it unlikely for these consumers to participate in any mobile commerce ventures coming from these retailers in the future.

Mobile commerce may boost success of 2013 holiday season

| October 23, 2013

Mobile commerce expected to enhance the holiday season

Mobile commerce is expected to play a major role in the upcoming holiday season. Last year, consumers around the world made use of their smartphones and tablets to purchase gifts during the auspicious season. This lead to a spike in retail sales and helped prove the promise of mobile commerce to companies that had been on the fence concerning their engagement with mobile consumers in the past. In countries like Australia, mobile commerce may help make the upcoming holiday season one of the most profitable for retailers.

Consumers with little time to shop favor mobile commerce

Consumers are beginning to favor mobile commerce for a wide range of reasons. Many praise the convenience associated with mobile commerce platforms. Others favor these platforms because they have little personal time to go shopping for products. Through a smartphone and tablet, these people can shop online and make purchases at their leisure. While the mobile commerce field has been plagued with security issues over the past few years, these issues have not yet become enough to dissuade consumers from participating in this field.

Mobile Commerce Holiday SeasonMobile traffic is on the rise

In a recent study released by Monetate, a marketing research firm, almost one-third of online traffic to retail sites on Christmas Day came from tablets and smartphones. Mobile traffic is continuing to rise, as well, even beyond the holiday season. IBM Smarter Commerce notes that more than 30% of online traffic to retail sites now comes from mobile devices as of the third quarter of this year.

Retailers begin taking matters into their own hands

In the wake of the 2012 holiday season, many retailers made efforts to make themselves more accommodating to mobile commerce in general. This meant improving their online infrastructure systems in order to better support traffic coming from mobile devices. Many retailers have also opted to develop their own mobile commerce platforms in order to better engage consumers.