Tag: mobile commerce news

Security and privacy are big issues in the mobile commerce space

| March 10, 2014

SAP suggests that security and privacy are two of the most significant problems in the mobile sector

Software firm SAP sees security and privacy as two major issues when it comes to using big data in the mobile sector. Big data is a term that is used to identify the large amounts of unstructured data that businesses accumulate. This data is comprised of information regarding consumers and is typically collected by retailers without the express consent of customers. Security and privacy have become very controversial issues in recent years, partly due to the fact that people are becoming more reliant on mobile technology in their daily lives.

Survey shows that big data continues to be a high value resource for retailers

According to a recent survey conducted by SAP, many mobile industry groups believe that big data and retail go hand in hand. The survey shows that some 36% of industry groups believe that real-time offers coming from retailers engaged in the mobile commerce space will drive up the value of big data. This data is often used to design more effective marketing strategies and connect with consumers more aggressively.

Personal information is often collected from consumers without express consent

Mobile Commerce and Mobile SecurityThe problem with big data, however, is that much of it is acquired without consent. Consumers often visit websites where they can shop online and in doing so they typically agree to have their information collected but are never made aware of such an agreement. This can quickly become a serious problem for retailers as consumers become more concerned over their own privacy and how their personal information is being used by businesses.

Mobile operators and banks may offer ideal mobile payments support

The survey from SAP does not focus entirely on security and privacy, of course. The survey shows that many mobile industry groups have high hopes for mobile commerce in the future. Many of these groups believe that mobile network operators are ideally positioned to provide effective mobile payments platforms for consumers. Banks are also considered to be well situated to address many of the security issues that exist within the realm of mobile commerce due to the numerous regulations they must comply with.

E-commerce firm introduces new mobile commerce platform

| March 7, 2014

Powa Technologies unveils its new mobile platform

Powa Technologies, an e-commerce startup based in the United Kingdom, has unveiled its flagship products, called PowaTag. The startup has raised more than $100 million in funding from various sources over the past several months. Much of this funding has gone into the development of PowaTag and the company’s various other initiatives. PowaTag may grow to become a very prominent mobile commerce platform through its use of QR codes and voice recognition technology.

New platform designed to be an expansive solution for both retailers and consumers

PowaTag is designed to be a sort of all-in-one platform, allowing consumers with more flexibility when it comes to mobile payments. The platform is also designed to be an appealing solution for brands and retailers that have become very interested in engaging with a mobile audience. This is becoming increasingly important for retailers as consumers become more reliant on their mobile devices. If a retailer or brand is unable to engage these consumers effectively, they could fall victim to obscurity.

QR codes are becoming popular mobile payments tools

Powa Technologies has also created PowaTags, which are essentially branded QR codes. The company claims that some 240 brands have signed up to make use of PowaTags and these codes may soon be appearing in magazines and newspapers in the coming months. QR codes have already established a strong position in advertising, but they are also beginning to become very popular in the mobile commerce space. These codes can be used to make mobile shopping more convenient and help consumers authenticate mobile payments.

Powa Technologies may be able to compete with the crowd of other startups that are working in the mobile commerce sector

While Powa Technologies has managed to win a great deal of support from various sources, there is still a significant amount of competition that the startup must overcome. Powa Technologies may not yet be ready to compete with the large companies that have entered into the mobile commerce field, such as Google, but it could edge out the numerous other startups that are seeking to provide mobile-centric services to consumers and businesses alike.