Tag: mobile commerce news

Mobile commerce to help Taiwan’s e-commerce sector reach new heights

| May 20, 2014

E-commerce is growing quickly throughout Taiwan

Taiwan’s e-commerce sector is expected to see major growth in the coming years. More people throughout the country are beginning to shop online as new services become available to them The Institute for Information Industry has released a new report concerning this trend, highlighting the fact that e-commerce is becoming more attractive to these consumers because of its convenience factor. The growing adoption of mobile devices is also playing a role in the growth of e-commerce.

Mobile shopping is becoming a powerful trend among Taiwanese consumers

According to the report from the Institute for Information Industry, e-commerce in Taiwan is expected to grow by 20% annually over the next few years. The report notes that online transactions throughout the country reached $25.7 billion in 2013 and transactions are expected to reach more than $33.2 billion by 2015. Mobile commerce is expected to play a significant role in this growth as more consumers begin using the Internet from their smartphones and tablets.

Mobile devices are accounting for a greater portion of commerce throughout the country than they have in the past

Taiwan Mobile CommerceThe report indicates that nearly 18% of all Internet users in Taiwan are accessing the digital space from a mobile device. Many of these consumers are using their devices to shop for and purchase products online. Others are simply using these devices to compare products being offered by multiple retailers. Currently, an estimated 30% of Taiwan’s population use their mobile devices for commerce, communication, and social networking.

Security remains an issue of concern with most consumers

Mobile commerce has become quite popular throughout the Asian market. This is largely due to the widespread adoption of mobile technology, which is a trend that has been accelerating at a rapid rate for some time. Consumers appear to favor mobile shopping because it offers them more convenience and allows them to shop at any time of day with relatively little trouble. One issue that consumers are concerned about, however, is security. Many mobile commerce platforms currently lack the security features needed to keep a consumer’s financial information safe from exploitation.

Tencent is setting its hopes on mobile commerce

| May 19, 2014

Tencent is growing bolder when it comes to the mobile space

Tencent, one of China’s largest online retail and technology organizations, has seen profits from the mobile sector soar over the past several months. The company has long held a strong place in the mobile space, but has only recently begun to heavily involve itself therein through social media, gaming, and commerce. As the company continues to grow, it is beginning to become more cavalier with its mobile interests, launching new initiatives and services that are meant to enthrall mobile consumers throughout China.

Company continues to fight competition and attract support from consumers

Tencent is currently valued at over $120 billion, making it one of the largest and most influential business entities in the country and a competitor of the Alibaba Group, which is another massive organization based in China. The majority of Tencent’s success has been made in the gaming field, where its mobile games and publishing services have managed to win the favor of consumers and game developers alike. Gaming is not enough for Tencent, however, and the company has begun to focus more heavily on mobile and e-commerce.

E-commerce proves to be a tough battleground for Tencent

Mobile Commerce - TencentIn terms of mobile commerce, Tencent has recently made updates to its massively popular WeChat application. These updates have introduced new features to the application that allow it to serve as a mobile shopping platform. The application can also be used to make payments for particular goods and services. The company has found success in the mobile field, but has not been able to mimic this success when it comes to e-commerce. Tencent has struggled for some time to establish a strong foothold in the e-commerce realm due to various challenges and strong competition coming from Alibaba.

WeChat may become the defacto mobile commerce platform for many people

Tencent is unwilling to abandon e-commerce, but the company may be focusing more heavily on the mobile space for the foreseeable future. The WeChat application is already the most widely used mobile app in the world, which also makes it one of the most widely used mobile commerce platforms. To date, no singular mobile commerce service has managed to attract the support of any significant majority demographic, but WeChat may be able to accomplish this goal.