Tencent is growing bolder when it comes to the mobile space
Tencent, one of China’s largest online retail and technology organizations, has seen profits from the mobile sector soar over the past several months. The company has long held a strong place in the mobile space, but has only recently begun to heavily involve itself therein through social media, gaming, and commerce. As the company continues to grow, it is beginning to become more cavalier with its mobile interests, launching new initiatives and services that are meant to enthrall mobile consumers throughout China.
Company continues to fight competition and attract support from consumers
Tencent is currently valued at over $120 billion, making it one of the largest and most influential business entities in the country and a competitor of the Alibaba Group, which is another massive organization based in China. The majority of Tencent’s success has been made in the gaming field, where its mobile games and publishing services have managed to win the favor of consumers and game developers alike. Gaming is not enough for Tencent, however, and the company has begun to focus more heavily on mobile and e-commerce.
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E-commerce proves to be a tough battleground for Tencent
In terms of mobile commerce, Tencent has recently made updates to its massively popular WeChat application. These updates have introduced new features to the application that allow it to serve as a mobile shopping platform. The application can also be used to make payments for particular goods and services. The company has found success in the mobile field, but has not been able to mimic this success when it comes to e-commerce. Tencent has struggled for some time to establish a strong foothold in the e-commerce realm due to various challenges and strong competition coming from Alibaba.
WeChat may become the defacto mobile commerce platform for many people
Tencent is unwilling to abandon e-commerce, but the company may be focusing more heavily on the mobile space for the foreseeable future. The WeChat application is already the most widely used mobile app in the world, which also makes it one of the most widely used mobile commerce platforms. To date, no singular mobile commerce service has managed to attract the support of any significant majority demographic, but WeChat may be able to accomplish this goal.