Tag: mobile commerce index

M-commerce website performance for clothing retailer website improves

| April 17, 2013

American Eagle Outfitters m-commerceAmerican Eagle Outfitters makes it into the Keynote Systems top 10 out of 30 sites.

The teen fashion retail chain, American Eagle Outfitters has seen a considerable jump in the performance of its m-commerce website particularly because of its successful load completions and rapid loading time.

The website was recorded to have an average load speed of 11.23 seconds for its homepage.

Until the most recent Keynote Mobile Commerce Performance Index ranking was released, American Eagle Outfitters Inc. had never been included among the leading performers. This changed in the latest report, which included the statistics for the week that ended on April 7.

The retailer’s m-commerce performance rank leapt up by 9 positions due to some important changes.

This marked the first time that the retailer made it into the top 10, as it ranked tenth out of the thirty sites that are included on the index. This favorable ranking was achieved after the site’s m-commerce homepage loaded at an average rate 11.23 seconds. That same page was able to load successfully and completely 99.87 percent of the time.

When these two figures were brought together using the Keynote m-commerce ranking system, it scored the company a 741 out of a possible 1,000. The progress that the retailer made with their website performance was explained by one of Keynote’s mobile performance experts, Venkatesh Giri, who said that “American Eagle cut down extra page objects and optimized its site for a better mobile experience,” going on to explain that “Its mobile home page is serving up 30 objects which add up to 220 kilobytes.”

The retailer has been applying a number of design techniques for m-commerce websites that are known to be helpful in boosting performance. Cutting back on objects was a start, but they also used sprite files for all of the icons and images on the page, which allowed them to be saved as one, reducing server calls and therefore the time needed to load the page.

Giri said that slashing the number of unnecessary objects on an m-commerce page without sacrificing the functionality and look of the site is one of the most critical elements of optimizing for smartphones and tablets.

Mcommerce performance from W.W. Grainger is excelling

| March 15, 2013

Mcommerce top performanceKeynote is using the company as an example of how some retailers are improving site performance.

The results of the Keynote Mobile Commerce Performance Index for the week that ended on March 10 have been released, and W.W. Granger Inc. topped the list with an exceptional mcommerce performance in both its load time and its successful completions.

These are the two main factors that are taken into consideration by the index when it issues its scores.

During the most recent week of the index, the mcommerce site for W.W. Grainger loaded with an average speed of 4.30 seconds and was able to completely and successfully load 99.46 percent of the time. By combining those two factors, the website earned a score on the index of 938 out of a possible 1,000 points.

The next mcommerce website on the index didn’t load nearly as quickly at almost a full second slower.

HSN Inc., the TV retailer, earned the second place with its 5.23 second load time and its 99.56 percent success rate. Its score was quite close to that of Grainger, at 931. In third place was Barnes & Noble, which loaded within 5.47 seconds and had a 99.46 percent success rate. That company earned a score of 909.

The fourth place position was taken by Toolfetch.com LLC. Its load time was actually far better than that of Grainger, at 3.24 seconds, on average. However, its success rate was 99.02 percent, which brought its score to 895 and held it from achieving one of the top three positions. Target Corp snatched up the fifth spot this week, though its load time was considerably slower than those ahead of it, at 8.36 seconds. Its success rate, however, was better than the company that ranked first, at 99.67 percent. Its score was 871.

Grainger currently holds the 76th position in the Internet Retailer Mobile 400, with HSN at 14 and Barnes and Noble positioned at 31. Toolfetch is currently ranked at 248, while Target has the 34th position.

Over the entire mcommerce index, the average load time for that week was recorded to be 9.67 seconds, while the average success rate was 98.82 percent. The average score among all thirty of the businesses was 701.