Tag: mobile commerce europe

Consumer mobile commerce behaviors change throughout Europe

Smartphone based shopping habits differ from one country to the next, according to a study across 11 markets.

German affiliate marketing network, Zanox, has conducted a data analysis across the 11 international primarily European markets in which it functions, in order to understand the mobile commerce behaviors of the people who live there.

What it determined was that there is actually quite a difference in the way m-commerce is used.

When looking at these habits from one country to the next, consumers use mobile commerce as a different part of their shopping behaviors. What the study revealed was that the United Kingdom and many of the Nordic countries use this technology the most frequently, while Switzerland records the smallest number of mobile transactions. That said, at the same time, Switzerland produces the highest average order value, particularly when it comes to the online travel industry.

This mobile commerce data was released as a part of the Zanox mobile Performance Barometer bi-annual report.

Mobile Commerce Behaviors in EuropeThe markets that were included within this report were the United Kingdom, Spain, Austria, Switzerland, Eastern Europe, Benelux, Italy, the Nordic countries, Germany and France.

There were some notable differences that were found to occur from one country or market to the next. For instance, in Spain, there is a traditional summer break that spans from July through September which affected consumer behaviors. During that same span of time, Italy saw a doubling of its transactions when compared to the activity they registered in March.

The periods in which countries traditionally take extended breaks and holidays were also those in which there were the strongest travel bookings made over mobile shopping channels. The increase in mobile sales was comparable in France and Eastern Europe, as they both reached a peak near the end of the year.

That said, throughout all the mobile commerce markets included in this study, there was a notable increase recorded. The boost in growth rates revealed that there has yet to be a maturation of the smartphone based shopping experience and that it continues to steadily develop, said the report that Zanox issued on its findings for the last half year.

Mobile Wallet market in Europe 2015 to grow at a CAGR of 32.87% by 2019

Mobile Wallet Market in Europe 2015-2019

Mobile wallets are electronic accounts that can be operated through cellphones and are based on the NFC technology. They help account holders pay their bills or make purchases on the go. Mobile wallets have revolutionized the Digital Payments industry. Increased adoption of smartphones, tablets, and other mobile technologies has changed the way customers make their payments. Before the advent of smartphones, Java-enabled and internet-based phones were used sparingly because the usage was limited to SMS and calling options. Notably, carrier charges were high during that time, which had resulted in lesser usage among customers.

Mobile Wallet market in Europe to grow at a CAGR of 32.87 percent over the period 2014-2019.

“Unlike other technological services, mobile wallet service and delivery varies significantly from region to region,”.

“It is vital for service providers to have flexible business and operating models to cater to evolving customer demands, adapt to local market conditions, and cope with shifting regulatory imperatives.”

Covered in this Report

This report covers the present scenario and the growth prospects of the Mobile Wallet market in Europe during the period 2015-2019. To calculate the market size, the report considers the total revenue generated from retail transactions sourced through mobile devices. These transactions include mobile commerce transactions, mobile ticketing, mobile coupons, money transfer, and micropayments.

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Mobile Wallet Market in Europe 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the Mobile Wallet market in Europe and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Market Drivers

Increased Collaboration among Mobile Operators
Increased Service Offerings
Emergence of Sophisticated Services
Convenience of Transactions

Key Market Trends

Increased Use of M-commerce
Interoperability among Stakeholders
Flexible Business Models
Increased Dependence on Mobile Phones
Enhanced Client Confidence in Mobile Wallets

Read Full Market Research Report with Table Of Content @ http://www.marketresearchstore.com/report/mobile-wallet-market-in-europe-2015-2019-14118

Key Market Vendors

EE Ltd.
Visa Inc.

To define the market circumstances in the next 3-4 years, Our analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.