BWild |
February 18, 2013
Payair teams with Nordisk to progress mobile commerce
Payair, a leading mobile commerce platform, has announced its partnership with Nordisk, a supplier of e-commerce services for small and medium-sized businesses. Together, the two companies will work to introduce new mobile commerce services for consumers throughout Europe. Several European markets have shown a great deal of interest in mobile commerce and demand for new services has been on the rise for some time. Payair and Nordisk are eager to meet this demand with the services they can provide.
Nordisk to make use of Payair commerce systems
Per the partnership, Nordisk will integrate Payair’s mobile commerce systems into its existing e-commerce platform. This will allow new and current Nordisk customers to facilitate mobile payments in their online stores. This is something businesses throughout Europe have been calling for in recent months. These companies, especially those with a strong online presence, have been working on ways to engage mobile consumers. Without comprehensive mobile commerce services, many of these businesses have missed significant opportunities.
New opportunities opening up for Payair
Partnering with Nordisk will give Payair a broader reach in the European market. The company will be able to establish strong relationships with European businesses that have shown strong interest in mobile commerce. New opportunities will likely emerge for Payair throughout Europe, especially as more consumers become interested in mobile payments and get more experiences with the services that the company and its new partner offer.
Security stymies growth of mobile commerce outside of Europe
Europe has seen strong growth in mobile commerce in recent years. Many consumers have shown willingness to pay for products using nothing but t heir smart phones and tablets. In other parts of the world, consumers have been less eager to participate in mobile commerce. This is largely due to concerns regarding security. Mobile devices are popular targets among thieves and financial information can be exploited relatively easily for anyone familiar with how mobile commerce works.
TAS Group and Payair team to introduce new mobile commerce solution
The TAS Group and Payair, both leaders in the mobile shopping and payments space, have joined forces to launch a new mobile commerce solution for retailers in Europe. Mobile commerce has been growing in several European countries over the past two years, with many consumers showing favor for using their mobile devices to purchase products rather than traditional forms of currency. The TAS Group and Payair believe that a new mobile commerce platform will help spread the reach of mobile commerce throughout the region.
Platform will include technologies and services from both companies
The new mobile commerce platform incorporates technologies and services from both companies. Payair’s mobile payment systems will be in place for the platform, while technology from the TAS Group that is used to manage payments and other such services will also be a prominent feature of the platform. Location-based marketing, CRM, and analytic data will all be used to ensure that the platform will be a major benefit for its adopters.
Mobile commerce transactions protected through cloud network
The mobile commerce platform is being designed to be safe for consumers to use. Consumers will simply register their financial information through a cloud computing network. The network will not store this data in any way and it is simple used for verification purposes initially. When a consumer makes a purchase using the new platform, they make a connection to the cloud network, which accesses their financial information to complete the transaction. Once payment has been rendered, the connection is severed.
Platform uses QR codes rather than NFC technology
Of note, the mobile commerce platform will not be making use of NFC technology. This technology has become a cornerstone for most modern mobile commerce initiatives, but has also attracted strong criticism from the parties interested in mobile payments. Instead, Payair and the TAS Group will be focusing on QR codes. The codes can be scanned to initiate a mobile transaction. Retailers using the platform will be able to link QR codes to all of their products, with each code being unique for each product that company is selling.
