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Mobile technology is a top priority for 44 percent of transport execs

Rebecca | February 9, 2015

These industry executives feel that these devices are the among the best solutions to overcoming several issues.

The results of a new survey on urban transportation have determined that governments are viewing some of the latest in mobile technologies and apps as some of the most impactful resources when it comes to public safety, pollution, and employment, but at the same time, there are some worries about this tech, as well.

Among the respondents to this survey 57 percent felt that mobile security is a concern when using current tools.

The “How Mobile is Transforming Passenger Transportation” study results have now been released by Economist Intelligence Unit and has shown that among 116 Asian Pacific government departments and public/private transport operators have certain expectations of mobile technology in the future of urban transportation. The lead obstacle that respondents said that they were facing was congestion, when it came to attempting to make a journey that was both easy and affordable. That said, many stated that they felt that the widespread use of mobile devices and the wireless availability in transportation hubs appears to be the answer to those challenges.

The survey showed that mobile technology will be providing travelers with practical data within five years.

Mobile technology news The EIU survey stated that within half a decade, passengers will be using their smartphones and tablets in order to receive alerts about various types of traffic congestion issues, such as delays, detours, emergencies, and rerouting, as well as for purchasing transportation tickets and obtaining information on routes and fares.

The two primary challenges that are being faced at the moment in terms of ensuring that people will be able to use this type of service on their smartphones and tablets is the poor data quality, as well as the lack of data integration. That said, those services are continually improving, which, they say, will open up the opportunities throughout the next handful of years.

In the survey, respondents also stated that a lacking in quality information for transit users across all channels is the leading barrier to more rapid journeys. They pointed out that the challenges in integrating data and systems throughout the many different organizations could partly be to blame. Those are the top obstacles that were identified by the execs in delivering data over mobile technology, as opposed to being the insufficient bandwidth or network coverage that is currently creating hurdles.

Mobile apps ad partnership spikes Twitter stock price

Lucy | February 5, 2015

The micro-blogging social network has taken a heavy focus on advertising on smartphones and tablets.

Twitter experienced a considerable jump in its stock price – initially leaping by over 6 percent – when it announced that it would be adding promoted tweets on third party mobile apps, as well as smartphone friendly websites, as a part of a broader advertising distribution program that it has now launched.

This new mobile advertising strategy is designed to help to broaden the reach of the social network’s ads.

This will allow Twitter to be able to reach into other mobile apps and websites in order to place ads in front of a much larger number of viewers. It will expand the number of potential ad viewers well beyond the 284 million estimated users who actively use the micro-blogging service every month. The first partners that have joined with Twitter in this advertising program include Yahoo Japan and the Flipboard newsreader app.

There are already thousands of brands that advertise on Twitter and they could now benefit from ads on additional mobile apps.

According to a post that Twitter added to its official blog, “For the thousands of brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience.”

This announcement was made very shortly before the financial results for the fourth quarter were announced by the company. The stock price has been facing some considerable pressure over the last while. In fact, when compared to its 52 week high point that brought it to $67.24, it has faced a drop of a whopping 40 percent. This meant that the 6.5 percent increase that it saw at the initial announcement of its new third party advertising partnerships was an especially welcome change from the direction that it had been taking.

This is believed to be only the start of the partnerships that will be forming between Twitter and various mobile apps and websites around the world. It will be interesting to watch as new applications come aboard and to view the impact that this will have on the stock price over time.