Tag: mobile apps

Branding Brand continues to be favored among merchants in the mobile space

According to the latest Internet Retailer’s 2015 Top 500 Guide, more merchants are using Branding Brand than any other mobile commerce platform. Branding Brand offers mobile commerce services to merchants that are interested in engaging the mobile consumer base. The company presents itself as a “Brand to Everywhere” platform that allows merchants to connect with consumers wherever they may be. Among the services that the company offers is mobile website support and analytics concerning mobile commerce trends.

Company offers popular services to merchants

Branding Brand has become one of the most successful mobile commerce platforms, and has been ranked in the top position of the Internet Retailer Top 500 Guide for four years in a row. More than 200 major brands use the services that the company provides, and these businesses have noted success in engaging mobile consumers in a more effective manner. Branding Brand is expected to continue gaining momentum among merchants in the coming years, especially as more consumers begin to use their mobile devices to purchase products online and in physical stores.

Consumers are becoming more involved in mobile commerce

Mobile commerce has become popular because of its convenience. Mobile shopping services have made it easier for consumers to shop for and purchase products with their smartphones and tablets and people now how the ability to use their devices to purchase products at any time of day, wherever they may be. Companies like Branding Brand are becoming more important to the retail industry, as retailers are beginning to feel pressure to accommodate the needs of mobile consumers, offering them services that allow them to create enjoyable mobile shopping experiences.

Competition in the mobile space will increase in the coming years

Branding Brand has managed to beat out competition from other companies, but this competition is expected to become more fierce in the coming years. New startups are bringing innovative services into the mobile commerce space, which are beginning to attract a great deal of attention from retailers. These startups could eventually establish a dominant position in the mobile world, but only time will tell whether or not they manage to retain the loyalty and support of mobile consumers.

Around the world, these shops are starting to bring applications forward to provide customers a broader service range.

In Taiwan, two large convenience store chains are now working to launch their own mobile apps in order to offer a broader service range to shoppers, and to take advantage of what online shopping can do for their businesses.

Should they be successful, this could have a notable impact on the convenience store industry in the country.

That said, this trend toward mobile apps by convenience stores is not exclusive to Taiwan. Certain retailers in Japan and the United States have also revealed that they are working toward the development of various ways to provide their shoppers with a multichannel experience by bringing in-store and online commerce together. These have involved rather aggressive investments in mergers and acquisitions with various e-commerce businesses.

The natural place for the mobile apps trend to find its start is in Taiwan, due to the nature of its convenience store sector.

That country has the greatest concentration of this form of retail stores among all countries on the globe. The directions taken by its convenience chains frequently suggest the types of moves that will be made by other chains around the world. Now that it has placed such a serious and evident focus on mobile applications, it is easy to believe that others will follow suit.

The company behind the largest convenience store chain in Taiwan, President Chain Store Corp, has announced that it is currently developing a big data cloud and computing system, and that it will be incorporating multichannel payments solutions, as well. This will allow for a mobile payments and m-commerce experience at all of its 5,000 outlets, said the company.

The second largest convenience store chain in the country, Taiwan FamilyMart Co., has said that it is launching a trial for its mobile apps, which will be brought to its 2,929 stores, some of which have been equipped with iBeacons in order to offer a geolocation based component to its experience. This way, the iBeacons can detect when a customer with the app has entered the store and can send that individual mobile marketing communications such as information about promotions, coupons, and offers.