Denny |
November 24, 2012
Alt12 ta
rgets mothers with new platform
Alt12 Apps, a family-oriented mobile application developer, has announced the launch of a new mobile platform designed specifically for mothers. The company is behind some of the most popular family-oriented applications currently on the market, such as Kidfolio and BabyBump, and is looking to make a strong entry into the burgeoning mobile commerce industry. The new platform is meant to help mothers find products that they may be interested in.
Platform opens the way for mobile commerce
Alt12 has developed a mobile commerce platform that will be integrated with its portfolio of mobile applications. Downloading one of the company’s applications will allow entry into an innovative mobile store that is designed to allow consumers to participate in mobile commerce in a convenient way. The store is curated to appeal specifically to mothers with children of all ages. Alt12 believes that the platform will provide mothers with a positive shopping experience and allow them to find the products they are most interested in.
Mothers will have access to expansive inventory of products
Currently, the Alt12 mobile store boasts of more than 600 products from a wide variety of companies. Consumers can browse these products in a variety of categories that are suited to their needs. Tech-savvy mothers will be able to find high-tech cameras and gadgets that they can use with their children, while those that are more interested in convenience will find a wind range of products that help make their lives easier.
Alt12 launches platform in time for holiday season
Alt12 is posed to launch the new mobile commerce platform ahead of the holiday season as a way to ensure maximum engagement with consumers. The company has developed holiday-specific features for the platform that will provide users with gift ideas. The company may be able to find significant success through its new platform if it can convince its key demographic that mobile commerce is a much more convenient way to shop and make purchases.
Qriket believes money is a good incentive for scans
QR codes are showing up everywhere. After years or hype, these barcodes have come to dominate mobile marketing and have enabled businesses to stay engaged with consumers. While the codes continue to grow in popularity, they are still in danger of being replaced by new, more dynamic technologies, like NFC and augmented reality. One way to ensure that QR codes remain on top, in terms of mobile marketing, is to provide consumers with an incentive to scan them. Qriket believes that money is the best incentive in this endeavor.
App turns scanning QR codes into money-making game
Qriket is a relatively new startup that has an intense focus on QR codes and offering rewards to consumers. The company, which produced a mobile application by the same name, has a lot of faith in QR codes, believing them to be powerful marketing tools. The application incarnation of Qriket is billed as a mobile game that is able to close the gap between the physical and digital worlds and will provide users with a chance to win real money each time they use the application to scan a QR code.
QR code traction could be boosted with powerful inventive
The money doesn’t come from Qriket itself. Rather, these funds come from companies that are interested in using QR codes as a marketing device. Consumers have a chance to win a percentage of the funds that these companies pay to have their codes available through the application. The concept is simple, and that simplicity has translated into steadily growing popularity. Qriket has found a way to ensure that consumers scan the QR codes they encounter in the real world, thereby also ensuring their participation in the marketing campaigns coming from companies using these codes.
Consumers still concerned over the safety and viability of QR codes
Though QR codes ate popular amongst advertisers, this is not always the case with consumers. Some have complained that the codes are simply not engaging enough, while others have their own concerns regarding mobile security. Qriket may be able to placate these concerns and help QR codes gain the traction they need amongst mobile consumers.
