Tag: mobile applications

Clutch launches new mobile platform

| December 11, 2012

 

Clutch introduces new mobile commerce platform for iOS

Clutch, a mobile commerce compaiOS Mobile Platformny, has revealed a powerful new digital platform that aims to unite shopping, loyalty programs, and gifting. The mobile platform, which shares the same name as the mobile commerce company, is available for the iOS platform for free through the Apple App Store and the Clutch website. Clutch suggests that its application eliminates the need for multiple other applications coming from a wide range of developers, thus providing consumers with a higher degree of service and support.

Application aims to take advantage of gift card market

The first 1,000 consumers to download and register the Clutch application will receive a special digital gift card from several retailers worth $25. Gift cards are widely popular with consumers, especially during the holidays, but few take note of the value of the gift card market, which is worth a staggering $100 billion worldwide. This value accounts largely for physical gift cards. With consumers becoming more reliant on their mobile devices, the gift card market is also becoming more mobile, which is positioning it for expansive growth. Clutch sees this as a promising opportunity.

Platform could be very beneficial for consumers and retailers

The Clutch platform aims to make mobile shopping more streamlined for consumers while also taking advantage of the significant promise that can be found in the gift card business as well as loyalty programs. The application is capable of providing consumers with deals that are suited for their particular interests. Because Clutch accounts for a massive number of the world’s major retail brands, the mobile platform is capable of offering deals to consumers that align with their interests in an very accurate fashion. This also provides retailers with a very direct channel to consumers, opening the way for targeting marketing and engagement.

Clutch will have to compete with other platform for the favor of consumers

Clutch suggests that mobile shopping has become fragmented recently. The mobile platform may be able to help bring more simplicity to the business, but it will have to compete with the other mobile commerce platforms that are currently available. Consumers have shown that they are willing to try new platforms, but whether Clutch will be able to keep the consumers it is likely to attract has yet to be seen.

Digital commerce becoming more important

| November 26, 2012

 

mobile digital commerceDigital commerce is quickly becoming a major factor for businesses all over the world

Digital commerce (mobile, social, etc.) is becoming a major factor in the world of business. Several industries are seeing the impact of digital commerce and are working to appeal to consumers with smart phones and other mobile devices. Indeed, digital commerce is expected to become a major part of engagement strategies for businesses that want to stay relevant with tech-savvy consumers. Thomas Idea, a leading interactive agency, suggests that companies all over the world will have to adopt digital commerce or risk being left behind by consumers that are becoming more reliant on mobile technology.

Thomas Idea takes note of the digital commerce trend

Thomas Idea has seen the trend of digital commerce gain significant momentum over the past year and believes that this momentum will only continue to grow into the future. The agency notes that one of the most promising sectors of the digital commerce space is in-store mobile applications, services that help making mobile shopping more convenient for consumers. Consumers often turn to mobile commerce to make their shopping experience easier, thus companies appealing to this interest.

Retailers being encouraged to provide mobile services to consumers

Thomas Idea notes that many consumers use mobile applications to compare prices and research products, as well as connect to social networks. Companies that help facilitate these interests could see their favor increase amongst tech-savvy consumers, who are becoming a significant economic force in and of themselves. The agency notes that U.S. retailer Walgreens’ uses an application called Aisle 411 that allows consumers to find the products they are looking for from 7,900 of the retailer’s stores. Using the app, consumers can track down these products to their exact location in the physical world.

Personalized campaigns could be major success

The agency notes that personalized promotions will become more important for businesses in 2013. Digital commerce platforms enable retailers to fine tune their sales campaign to focus on the specific interests of particular consumers, while also still appealing to a broad demographic. If companies can find ways to engage mobile consumers, they could see major economic gain in 2013.