Tag: mobile applications

A recent mobile device study has revealed that these passengers are the most willing to use m-commerce services.

According to the results of a survey that was recently conducted in worldwide airports, the passengers traveling through the Hartsfield-Jackson International Airport in Atlanta are those who are most willing to use mobile apps for travel purposes.

Among the tasks they were willing to complete via smartphone or tablet is ticket purchasing.

The survey was released by aviation technology consulting firm, SITA. It revealed that more than half (51 percent) of passengers in Atlanta had stated that they would be willing to use mobile apps on their devices in order to purchase tickets. This could open up new doors in m-commerce.

Passengers also stated that they would be willing to use the mobile apps for a number of other purposes.

In Atlanta, about 65 percent said that they would use their mobile devices for making flight changes. When compared to the global average of 47 percent, this was clearly a great deal higher. Furthermore, among the respondents in Atlanta, 60 percent stated that they would have been willing to use their smartphones and tablets to pay for seat upgrades and other forms of ancillary services. On the other hand, the global average willing to do the same was only 39 percent.

This represents a massive increase over the results that were brought in during the same survey last year. At that time, only 35 percent of Atlanta passengers said that they would be willing to use their gadgets for these purposes. This information is likely to be interesting to mobile app development companies as well as in the creation of future forms of mobile marketing strategy.

This latest annual survey was the eighth SITA/AIR Transport World Passenger IT Trends Survey. It was conducted with a participation of 2,489 passengers from 70 countries, who made their way through six of the busiest airport hubs around the world. They answered questions and gave their opinions regarding several digital and mobile apps usage topics. Aside from Atlanta, the airports also included Beijing Capital International, Abu Dhabi International, Frankfurt International, Chhatrapati Shivaji International (Mumbai), and GRU Sao Paulo International.

Mobally launches new API

Mobally, a firm specializing in mobile commerce, has published a new API designed to help retailers take advantage of the growing phenomenon of mobile shopping. Many retailers have seen a dramatic rise in mobile traffic and activity in recent years, but many have yet to embrace mobile commerce in any significant fashion. This may be due to a lack of the mobile space itself and how mobile application work. Mobally believes that its API can help resolve this issue.

API allows for the development of platform agnostic apps

The API enables retailers to design, develop, and deploy completely native retail applications. These applications are platform agnostic, meaning they can be used on both Android and iOS devices as well as others. The applications are meant to help retailers establish a stronger presence in the mobile space, making them more attractive to consumers that have taken to shopping from their mobile devices more regularly.

Retailers become more focused on mobile commerce

Over the past two years, the retail industry has become quite interested in mobile commerce. During the holiday seasons of 2011, 2012, and 2013, mobile sales began to skyrocket, showing retailers that mobile commerce is a promising pursuit. While many large retail organizations have managed to develop their own applications with relative ease, specialty retailers and smaller organizations have had more trouble in this endeavor. Many retailers lack an understanding of mobile technology because of their strict focus on their physical stores and traditional forms of engagement. As such, when these retailers develop their own applications, they can provide a somewhat unpleasant experience for shoppers.

Quickly developed apps may not win consumer favor

An API like that being offered by Mobally could help retailers overcome certain technical hurdles and engage consumers in a more dynamic way. The API allows retailers to quickly build new applications, allowing them to move from concept to deployment in a relatively short amount of time. While this may be good news for retailers, hastily developed applications could provide consumers with a lackluster experience.