Tag: mobile applications

Mobile apps development presents encouraging market outreach opportunities to companies

Many services became millionaires overnight via developing highly addictive mobile apps games. Companies can benefit immensely by providing a unique user experience to its target audience. Besides, the data analytics advantage of apps usage data is crucial in developing effective business policies.

There are several considerations in selecting a suitable service for the purpose. Overall, you need to verify the creative expertise of the coders to develop an engaging user experience. Mobiles are essentially highly personal gadgets. The app must be able to connect personally with the target demographic.

The choice of platform

The platform conflict between iOS, Windows, and Android is the primary critical issue in choosing a mobile development agency. Since iOS and Android are fiercely competitive, it is difficult to develop cross platform apps. For many webmasters, the choice of app platform is automaticalIy the same one he/she is comfortable using. If you still require an app to perform on both leading mobile operating systems, look up an advanced programming service. Check the following aspects:

• Highly automated form-dependent development
• The drag-n-drop programming protocol
• Integrated Development Environments (IDEs) with WYSIWYG
• Usage of automated code translators

You may choose your app platform irrespective of your personal usage preference. Essentially, you need to research the mobile usage pattern of your target audience. Discuss with the developers on whether they can employ advanced analytic parameters at identifying definitive target outreach traits. If your audience is more available over Android than on iOS, the choice of the platform is obvious. The company should be able to assist you on researching the mobile usage stats. However, in whichever platform you select, the experienced developers should be able to deliver an engaging user experience.

Ensuring optimum performance features

You have to ensure the maximum performance capacity of the apps. The choice of the mobile development platform is crucial. The mobile development service must be able to guarantee the following aspects.

• Effective server end management of back-end data
• Capabilities of network identification
• Secure on-device storage arrangements
• Extensive mobile friendly coding (confirm the experience of the coder in the preferred platform)
• Strong testing and analytics features
• Neat data-transfer protocols

Innovative with the latest trends

Digital coding is essentially an open discipline. Programmers have been working with different coding approaches in delivering optimized user experience. The key target of developing a mobile app is to create a neat one with minimum coding. The loading time and fluency of activity are two essential foundations in determining apps popularity. Usage of neat codes is essential to have light applications. Find whether the service frequently engages in brainstorming sessions to upgrade the approaches. The company must be in touch with the latest developments in the field. There are virtually millions of apps. You must be able to present an intriguing user experience via the creative coding approach.   

Confirm security concerns

The recent spate of revelations in the NSA surveillance systems indicate that the Government spying agency looks into the apps even to collect and archive user data. This proves the vulnerability of the apps from external hacking attacks. You need to confirm whether the service is in track with the latest developments in the field. Verify the authentication framework of the mobile development service. Call up the company in discussing your concerns. Check the various aspects of ensuring digital security.

Look up the parameters of on-device encryption, secured client/server communication, administrative control access, and offline authentication. Ensuring the security parameters is essential in relating with the confidence of your target demographic. In specialized business apps, the confidentiality aspect is of utmost importance.

Author Bio: Gabriel Stevens is a veteran Android apps developer at http://bigdropinc.com/. He is one of the brains behind a top performance fantasy games app. He keeps track of the latest traits in mobile development technology. Stevens currently works as the lead coder in a major Brooklyn service.

O2 Wallet is shutting down in March

O2, a prominent communications company in Europe, has announced that its mobile wallet service will be shut down at the end of March this year. Mobile wallets have been growing in popularity, but the market is currently saturated with a wide variety of these mobile applications, making it difficult for any one service to stand out. Continued focus on a mobile wallet platform that is, essentially, identical to others is becoming an increasing dangerous trap for companies are heavily investing themselves int he world of mobile commerce.

Wallet applications are becoming more plentiful

While O2 is shutting down its mobile wallet service, the company is not expected to pull out of mobile commerce entirely. The O2 Wallet was launched approximately 18 months ago and was considered one of the first wallet applications from a large company. The app was meant to provide consumers with a way to manage their money and other financial information and received a strong following. Over the past year, however, much about the mobile commerce market has changed, leading O2 to believe that its wallet is no longer viable for consumers.

O2 begins focusing more heavily on Weve platform

O2 is now looking for ways to help people manage their money more effectively. Currently, O2 is involved in a joint venture with mobile network operators EE and Vodafone. Through this venture, the companies are working to develop a new mobile commerce platform called Weve. The platform is set to launch in spring of this year and promises to provide consumers with a variety of features that makes managing their financial information and shopping online with a mobile device easier.

Weve attracts strong support

Weve has already won the support of several major banks in the United Kingdom, including Barclays, HSBC, and Lloyds. The mobile commerce platform has also managed to overcome some legal issues concerning Europe’s competition laws. Whether or not O2 will devote the majority of its focus to the mobile commerce platform or decide to develop a new mobile wallet has yet to be seen.