Tag: mobile applications

Mobile apps from Taco Bell include location based marketing features

The application uses the GPS built into the device to ensure that food is served fast and hot.

Taco Bell is about to join the latest mobile apps that will be bringing enhancements to ordering functionalities over smartphones and tablets, as they expand the testing of location based marketing and services using GPS technology.

Californian consumers will likely be the first ones who will be able to take advantage of the new app.

Though using location based technology in mobile apps may seem as though it is a little bit risky, as it closes the window for error quite a bit, this does not seem to be the actual experience at the Taco Bell test restaurants, so far. It could seem that people would try to make their food orders on their way to the restaurant and that this would increase the likelihood of long wait times, but so far, those who have tested it are often reporting that their maximum wait times are around two minutes.

Taco Bell is using the design of its mobile apps to better suit the needs of its primary demographic.Mobile Apps - Taco Bell

The consumers who eat at their quick service restaurants the most are, according to Taco Bell, young Millenials. As those are the people who are the most likely to have smartphones and to use them for a greater number of daily activities, it only seems to make sense that restaurants tap into that with location based marketing and services that can help to increase their sales.

Their latest report indicated that among smartphone owners, two out of every five will use their mobile devices for finding a place to eat. Providing these diners with a way to not only find the restaurant locations very easily using GPS technology, but also offering a way to actually order the food while on the go so that it will be ready upon arrival.

Though Taco Bell is not the first company to implement mobile ordering, its mobile apps appear to be the first ones that will be full featured and that provide the ability to order anything from the menu – including customizations of those menu items – while allowing the customer to tell the restaurant when he or she will be arriving at the location to pick it up.

Mobile apps are changing the dating game

While the internet has already greatly changed the way that people meet, smartphones have taken that to a new level.

When it comes to the dating scene in the United States, smartphones and mobile apps are starting to play an increasingly important role, as these applications help to make the process convenient in busy lifestyles.Mobile Apps - Dating

The primary feature that these applications seem to have to offer consumers is convenience.

While they don’t appear to be any more successful – so far – than any other types of online dating services, the fact that they are convenient appears to be making them highly appealing to consumers is that they can be quickly and easily accessed over a mobile device instead of having to use a website on a computer.

These mobile apps don’t yet seem to have all of the details hammered out quite yet.

While consumers don’t seem to be completely satisfied with the experience, quite yet, the number of users of these applications is rapidly increasing. This is likely due to the effect of word of mouth, and the increasing reliance that many people have on their mobile devices for their day to day activities. Moreover, these apps can give people the chance to discover new people in real time, based on their actual location.

Daters can use apps to post their pictures and view those of other people who are located nearby. If they happen to spot someone they find attractive, they can swipe the picture and indicate that they are interested. If the owner of the picture reciprocates the swipe, the app allows them to contact each other so that they can arrange to meet.

Data from the Pew Research Center has shown that approximately 3 percent of Americans have tried the online dating experience with traditional websites. Aaron Smith, from that organization, pointed out that when it comes to dating apps, those who are using them are typically “quite young, primarily people in their mid-20s or 30s” and very tied to their smartphones.”

These mobile apps have now been around for a while and offer a broad range of different features and opportunities, including integration with social media.