Study highlights the role that mobile technology is playing with small and medium enterprises
The Boston Consulting Group and Qualcomm have released a new study that suggests that mobile technology has become a growth factor for small and medium businesses. Consumers have begun to rely heavily on their mobile devices, using smartphones and tablets in their daily lives and for much more than communication. The advent of mobile commerce has allowed businesses to connect with consumers in a more dynamic way, and the growing adoption of mobile technology could help these businesses find greater success in the future.
Businesses embracing mobile technology are creating more jobs and finding revenue growth
According to the study, the top 25% of small and medium enterprises reported seeing two times the revenue growth and as much as eight times the number of jobs created through their adoption of mobile technology. These enterprises tend to be leaders in their industries in terms of mobile technology adoption, giving them an edge over their larger counterparts. The study notes that consumers are willing to give up other things just so they can continue to use their mobile devices.
New technology has helped generate 11 million jobs throughout the world
With mobile technology becoming a powerful force among businesses, companies are beginning to take steps to use new technology in order to engage consumers and perform better in their chosen industries. Notably, mobile technology is a growth engine for global employment. According to the study, the mobile sector has created some 11 million jobs throughout the world. Investments in mobile technology have also begun to increase, with the study showing that these investments have doubled.
Mobile apps and content generate billions in revenue in 2014
Mobile applications are particularly lucrative. The study shows that mobile content and applications, combined, generated some $530 billion in revenue in 2014. The retail sale of mobile devices generated $520 billion during last year. Altogether, mobile technologies, and the content associated with them, are estimated to have generated more than $3 trillion in revenue in 2014.
These industry executives feel that these devices are the among the best solutions to overcoming several issues.
The results of a new survey on urban transportation have determined that governments are viewing some of the latest in mobile technologies and apps as some of the most impactful resources when it comes to public safety, pollution, and employment, but at the same time, there are some worries about this tech, as well.
Among the respondents to this survey 57 percent felt that mobile security is a concern when using current tools.
The “How Mobile is Transforming Passenger Transportation” study results have now been released by Economist Intelligence Unit and has shown that among 116 Asian Pacific government departments and public/private transport operators have certain expectations of mobile technology in the future of urban transportation. The lead obstacle that respondents said that they were facing was congestion, when it came to attempting to make a journey that was both easy and affordable. That said, many stated that they felt that the widespread use of mobile devices and the wireless availability in transportation hubs appears to be the answer to those challenges.
The survey showed that mobile technology will be providing travelers with practical data within five years.
The EIU survey stated that within half a decade, passengers will be using their smartphones and tablets in order to receive alerts about various types of traffic congestion issues, such as delays, detours, emergencies, and rerouting, as well as for purchasing transportation tickets and obtaining information on routes and fares.
The two primary challenges that are being faced at the moment in terms of ensuring that people will be able to use this type of service on their smartphones and tablets is the poor data quality, as well as the lack of data integration. That said, those services are continually improving, which, they say, will open up the opportunities throughout the next handful of years.
In the survey, respondents also stated that a lacking in quality information for transit users across all channels is the leading barrier to more rapid journeys. They pointed out that the challenges in integrating data and systems throughout the many different organizations could partly be to blame. Those are the top obstacles that were identified by the execs in delivering data over mobile technology, as opposed to being the insufficient bandwidth or network coverage that is currently creating hurdles.