Tag: mobile app development

Electronic Arts CFO says today’s mobile gamers expect games to be free.

Blake Jorgensen, chief financial offer at Electronic Arts (EA), has said that paid mobile games, those that require the player to pay a fee to download the app, are gradually disappearing and eventually all games are likely to be free to download because that is what the consumer wants.

A free mobile gaming experience is the future of EA.

According to Jorgensen, who spoke during the recent Wedbush 2014 Transformational Technology Managements Access Conference in New York, the renowned gaming company is likely not to add many more paid titles to its mobile gaming portfolio. The future will be all about free-to-play mobile games for EA.

Jorgensen said, “I think paid downloads will probably go away. That business is very small for us now.” He went on to say that consumers are aware that they can expand their gaming experience when and if they choose by paying to access more features in the game or they can still enjoy playing for free.

However, he said that he believes the upfront downloading cost is likely to disappear slowly. “And it’s fine, because I think the experience for the user is more immersive; they are able to get in and experiment with titles,” he added.

Discoverability is the hardest part for developers of mobile games.

One of the greatest challenges of mobile app development, specifically for mobile game developers, is having their app discovered. There are thousands of games available for download on Google Play and iTunes. With so much competition, it is hard for developers to make their game stand out from the crowd. As a result, discoverability can often be what costs the most.

That being said, EA does have the upper hand over other mobile gaming companies. This is mostly due to the fact that they are already well established in the gaming industry and have a collection of popular franchises such as The Sims, The Simpsons, and several EA Sports titles.

Electronic Arts is finding success in the mobile space. Currently, they have more than 130 million active users every month. Jorgenson said that, only including the fiscal year 2014, players have downloaded 600 million EA mobile games. Most of the games installed were free and he suspects this trend will only increase in the years to come.

Even though the wearable technology market is rapidly building in devices, applications are nearly nonexistent.

The wearables market is quickly flooding with smartwatches and other types of mobile gadgets that are worn on the wrist or other places on the body, but at the same time, there are very few applications that are available in the app stores for these devices.

Now that Android Wear has been released by Google, that is expected to change rather quickly.

Mobile app developers are already starting to enter into the race to become the leaders among the applications available for smartwatches. The popularity and growth of wearable technology is allowing them to be able to take hold of an opportunity that has been increasingly challenging – to the point of impossible, for many – when it comes to putting out a hit mobile app. As the number of applications for Android and iOS devices is now in the millions, it is difficult for a developer to stand out.

The number of apps for smartwatches is notably lower, making it far easier to be noticed by users.

What will be interesting is whether it will be games that will become the most popular among wearables – as is the case with smartphones and tablets – or whether it will be fitness and health tracker apps that will lead the way in these even smaller screen mobile gadgets.

BI Intelligence has recently released a report that provides some insight regarding the current ecosystem for wearable apps. It looked more closely at precisely why the present environment for wearable tech device applications is as limited as it is. Moreover, it also examined the way that certain categories for apps could help to make not only the developers, but also the device category, a tremendous mainstream success.

The report didn’t look exclusively at the market for smartwatches, but also looked at the broader spectrum of wearables and their apps. For example, the Google Glass apps space was examined, and the battle for dominance between Google and Apple were also discussed. Among the primary barriers that was identified was the fact that the wearables sphere is currently highly segmented. That may, however, not remain the case with Android Wear now in play, and with an iOS launch expected at some point this year.