Tag: mobile advertising

The advertising automation provider has announced that it is now prepared to begin a new “conversation”.

Swrve recently announced that it will be supporting a range of different types of “rich media” messages that will open the company up to mobile marketing that will allow for two way communication with device users, which is also known as “conversations”.

The announcement showed that there will be a range of different types of conversation available.

Among these mobile marketing opportunities will be interactive messages, video content, and surveys that allow that consumer to actually take part in the conversation, instead of simply receiving the information and moving on to whatever catches their attention next. This is a growing concept in advertising and it is one that is expected to become much more important over mobile devices at a very rapid pace.

Together, these mobile marketing features will enhance the overall experience for consumers and advertisers, alike.

These features are designed to boost engagement above and beyond what can be accomplished simply by presenting the consumer with content and a message. This will encourage the consumer to enjoy a broader experience through interaction, which will, beyond boosting engagement, promote loyalty and, therefore, revenue for businesses that have embraced m-commerce, by way of a simple, non-technical service that is easy for everyone to use.

Swrve announced in its news release that revealed its willingness to take on conversations, that the increase in the existence, downloading, and use of mobile apps has formed “challenges for organizations when it comes to communications with users.” That said, by launching this new component to its services, the company has explained that it “re-imagines communication” over mobile devices and that it is supporting the delivery of real-time “perfect conversations” that can be held within the app that that the user has opened.

It will be interesting to see the usage, interaction, and results as this style of mobile marketing is adopted and the data that is collected by way of this technique will likely help to define the types of directions that will be taken by marketers and brands, in the future.

According to a statement that has been issued by the director of digital strategy at Saatchi & Saatchi Los Angeles: yes.

The results of a recent study from Fleishman-Hillard Inc. revealed that throughout the next ten years, there will be a notable shift toward women as the primary consumers in the United States, and mobile marketing will be directly targeting that demographic.

The research showed that two thirds of American consumer wealth will be controlled by the female population.

This trend will represent one of the largest wealth transferences in the history of the nation. The implication that this holds for mobile marketing is that women will become a much more important target, as they will have a great deal more influence on where money is being spent. That said, within that industry, itself, there is a notable shortage of female employees.

Mobile marketing as an industry currently has a gender gap despite the direction that the target market is taking.

The latest research shows that mobile advertising has yet to find a solid place in the departments and budgets of most companies, as advertisers still don’t feel confident with the effectiveness of the medium or the strategies that should be used to best utilize it. In terms of building it as a part of standard practice, it remains in only the earliest of stages.

That said, mobile ad use is already increasing at an astronomical rate and that is only expected to continue in that direction. eMarketer’s figures have shown that adults in the United States spend one out of every four media usage minutes on their mobile devices. That said, only 9.8 percent of ad buys were directed at that channel, last year.

Moreover, an ExactTarget study that was published in the 2014 Mobile Behavior Report indicated that women are the group that are most likely to follow or like a brand over social media in order to obtain deals, offers, promotions and other types of savings. The figures from that report indicated that 71 percent of women will do this, compared to 63 percent of consumers as a whole.

Still, mobile marketing has not focused on women, specifically, and among the reasons for this, says Saatchi & Saatchi Los Angeles director of digital strategy, Kayla Green , is that there aren’t enough women actually working within this industry. A call has now been made by that director to include women in mobile advertising to a greater degree.